Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
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Examples of How Well Spammy Business Names Help Google Local Rankings – Joe Youngblood
Mary: Joe shows how the title of a business has an enormous impact on the rankings for a location on a specific keyword. While this is overdone, IMO, it has a legitimate place in rankings. Listen or read the transcript to learn why.
Annual Trends in Local Search Ranking Factors Analyzed – BrightLocal
Mary: Myles Anderson looked at several years of data from the annual Moz Local Search Ranking Factors Study to see what trends emerged. I’m not convinced that the “trends” that only show a very small change should count as a trend.
Webinar: Local Search in 2018/2019 – Looking Back and Forward – Local UniversityLocal University
Mary: Join Mike Blumenthal, David Mihm, Joy Hawkins, Darren Shaw and I for a discussion of what Local Search looks like in 2019.
Local Services by Google expands beyond US into Canada – Search Engine Land
Mary: Vancouver and Toronto will soon get Local Services Ads for locksmiths, plumbers and HVAC. It’s time for Canadian SEOs to get ready for LSAs.
Massive fake review attack has big impact on small businesses – Search Engine Land
Mary: News, but not news: If Product Experts can’t get action on review spam networks, what chance does an SMB have? Google needs to step it up on the war on review/ratings spam!
Video Deep Dive: Build Brands…Not Links! – Local UniversityLocal University
Carrie: Mary, Mike and I discuss why there’s much more value in building a brand than in just hunting for “valuable links.” If you’re in the “Meh links” camp, or struggle to find value in linkbuilding – this is definitely worth a read!
How to Balance In-house Marketing With an Agency | Search Influence
Carrie: We all struggle to align how we work with marketers that are “boots on the ground” with our clients. Their in-house team can be your biggest advocate, or critic. This is a great piece form Paula Keller-French about picking battles, aligning goals, and creating the right kind of working relationship with in-house marketing teams
Enable Search result features for your site – Search Console Help
Carrie: h/t to Aaron Bradley (@aaranged) for this – great piece of content you should bookmark if you’re in any type of SEO. Defines different kinds of “rich” or “enhanced” results and how Google finds the content. Of course, no guarantee that you’ll qualify for the rich results – but you wont even be eligible if you don’t stick your toe in the pond.
Site Kit by Google
Carrie: Google doubles down and creates a plugin that pulls in a suite of Google tools into your WordPress sites. Previously there were a lot of 3rd party tools that did one or two pieces of this – this is one tool that brings in AdSense, Analytics, Search Console and Page Speed info right into the WP dashboard. Definitely worth a test and a good way to clean up Plugins on your site – 1 plugin instead of 2, 3, or 4 is definitely a bonus!
Minnesota growers must now compete with Amazon’s live Christmas tree in a box | Star Tribune
Mike: Why do I think this article important?
1 – Amazon sells everything where there is margin & volume
2 – The tree farms are selling “experience” not just a product to compete. This is something every business needs to think about.
Evolving Our Lens for Local Ranking Factors | Street Fight
Mike: David Mihm and I (Mike) discuss how the Local Search industry’s reliance on organic tools might prevent it from seeing the forest for the trees in Local Search.
How Proximity Impacts Localized Google Organic Results for Law Firms – Sterling Sky Inc
Mike: “Because you can dominate the localized organic search results across a city and multiple zip codes, a top organic spot has the potential to drive more traffic than Google My Business when you only rank in a few zip codes.”
Google Rolls Out “Sold Here” to Local Search Results – Sergey Alakov
Mike: If you sell products you should consider being sure that your listing includes them…. Google is picking this up from Product listing in the GMB, feed from Adwords, Q & A and reviews but then vetting by Local Guides.
Google Adds Messaging Directly to GMB App in New Trial & Further Muddies Messaging Strategy
Mike: Google, over the past year, has consistently increased the number of ways that consumers can communicate with a business. Keep track of these and pick one that works for your business.
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