
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Mike: By the numbers:
Mike: As customers move through the Kroger’s aisles, digital price tags will light up with a personalized icon that signifies an item on their shopping list. Provides a guided shopping experience. Using either an app, or one of Kroger’s existing “Scan, Bag, Go” terminals, customers are directed around a store to find the items on their shopping list.
Mike: Analyst is worried about Yelp for three reasons, according to his note:
Mike: Baking Assistant into Google Maps provides more exposure of Assistant to iPhone users. A trojan horse of sorts as Google reaches a billion devices that support Assistant.
Mike: This article debunks the category myth that having multiple categories reduces visibility. Joy also points out that primary category is critical so pick it carefully.
Mary: Carrie Hill takes us through the process of deciding which Google category is best for a business.
Mary: Reviews are a conversation. Anything your customers what to tell you is worth listening to. And if you’re paying someone to get iffy reviews for your business, you’re part of the problem!
Mary: Ben Fisher gives us the tweets from all the GMB Product Experts (formerly Top Contributors) in one stream.
Carrie: Product retailers who are small and might not use an inventory system or the Google Merchant API can now add their inventory to GMB via the new products dashboard.
Carrie: This is a great article for anyone creating content or content strategies in 2019. Specifically important in my mind is the information on linking content hubs and topics together to form a strong support for your new content!
Carrie: This is really just a case study in what NOT to do when replying to online reviews. Not only was it rude and uncalled for – this business owner has basically ruined their brand. Stop, think, breathe, and if you can’t respond without emotion, as someone else to do it in your place.
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