Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
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Locksmith ripoffs: Hidden camera investigation (Marketplace)
Mike: The locksmith story redux. This time with commentary by yours truly (minute 19 or so).
Here’s the story from CBC that goes along with the video: https://www.cbc.ca/news/canada/locksmith-google-maps-review s-fake-marketplace-1.5417931?cmp=rss
Walmart Unveils Grocery-Picking Robot
Mike: Walmart’s order online curb pickup of groceries has proven to be a big success. This new technology can allow shoppers to place orders closer to pick-up time and reduce time when picking up an order.
Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2020)
Mike: A great primer AND checklist of website seo. Great whether you are just learning SEO or looking to create a great checklist for your audits.
SMX Overtime: Managing Google My Business profiles, reviews and more – Search Engine Land
Mike: A forthright and thoughtful take on many common GMB questions.
You Can Win At Google My Business Without Doing Anything On Google My Business | Local SEO Guide
Mary: @localseoguide shares a case study on improving Local via organic
Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam – Search Engine Land
Mary: Yelp is at least making some kind of effort to deal with spam.
Google Rolls Out Business Provider Plan to Replace Trusted Verifier Program
Mary:: What is Google thinking? Don’t we have enough fake listings?
The State of Local Search in 2020
Carrie: Ben Fisher, David Mihm and Joy Hawkins talk about the current state and where they think local SEO is going in 2020. Free & still time to sign up – Weds at 1 pm eastern.
Google Screened Ads Tests Photos
Carrie: Joy found an instance of images showing up next to Google Screened listings for an immigration attorney search. Pretty eye-catching interface on desktop – kinda weird but lots of real estate on mobile
New Year. New Features! See what’s upcoming…
Carrie: Social sharing from GatherUp? I can’t wait to see how this works! Oh wow!
LocalU Advanced – Google My Business Master Class in Atlanta – Local University
Carrie: LocalU Advanced in ATL on 3/25 – $699 tickets through 2/18 – agenda is published – access via localuadvanced.com.
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