Video: Last Week in Local 10/14/19
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time? Interested in sponsoring Last Week in Local? Get in touch with us!

Google Updates NoFollow Links: What This Means for Law Firms


Mary: @CaseyMeraz gives law firms advice about Google’s new no-followed links. Learn about this change and how it might affect your law firm today.

Which service-area business types perform best in local search? – Search Engine Land


Mary: BrightLocal’s Jaime Pittman discusses the ins and outs of SABs.

Earn Higher Search Rankings With This 16-Point Local SEO Checklist


Mary: Solid checklist for local SEO if you’re getting started or need a reminder.

Will Images Drive a New Local Search Paradigm? | Street Fight


Mary: Blumenthal and Mihm discuss the newly recognized importance of business photos in search.

Understanding Google My Business & Local Search


Carrie: Mike wrote about a new feature we’re seeing on mobile, Google is showing a new image-based search interface. It shows local results visually based on an image matching the search query. From what I can tell its pulling photos from GMB uploads from business OR users…. But I don’t think it’s restricted to those photos.

– Allstate Partners With GatherUp to Drive Reviews


Carrie: GatherUp partnered with Allstate to drive engagement and reviews to their agent profiles. Shows a great growth – 1.5million+ reviews in less than 5 years, 89% increase in Google reviews YOY and an average rating of 4.6/5 across the site.

The Top 10 Free Local SEO Tools – BrightLocal


Carrie: Bright Local surveyed the folks at the Local Search Forum to see what local SEO tools they like – here’s a list of 10 great ones. I’d add KeywordsEverywhere (not free) combined with GS Location Changer & The GatherUp review URL generator.

Q&A with Gary IIlyes – Pubcon Vegas 2019 – Marie Haynes Consulting


Carrie: Marie Haynes wrote up the Q&A with Gary Illyes from Pubcon -some interesting SEO tidbits in here. I didn’t make it to the keynote that day (because keynotes are EARLYYY) but Marie saved my bacon and covered it amazingly. I thought this was interesting,

Jennifer Slegg: “How often do site owners hurt themselves with the disavow tool?

Gary Illyes: “It’s often enough that if it were me I’d remove the disavow tool. If you don’t know what you are doing you can shoot yourself in the foot.”

Jennifer: Can unlinked brand mentions benefit a site?

Gary: “Indirect. A better understanding of your brand.”

Google My Business Bug Causes 404 Errors on Websites


Carrie: Bill Hartzer discovered a bug in Google My Business (and Google Maps app) that leads to 404 errors on websites. Has to do with tracking URLs in the Maps App. Here’s details of the bug and what you can do to fix it

60+ Need-to-Know Local Marketing Insights from LocalU Advanced Denver – Local University


Carrie: Great round up of tips, tidbits and info from LocalU Advanced Denver from Krystal Taing of RioSEO!

Want to subscribe to our podcast? Now you can:Subscribe here.