Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Mike: LocalU Advanced – September 19th in Denver at University of Denver, Craig Hall! Early Bird Tickets Available Now!
Mike: Private Equity Pillage details the business model that allows private equity firms to bankrupt chains, throw workers out of jobs, stiff vendors and still make a profit, in the context of grocery stores.
Great thread, better article detailing specifics of how Private Equity firms have a playbook for extracting profits and leaving the business in tatters.
Mary; If you are already Google certified, you’re in. If not, Greg Sterling tells you how to get certiifed here.
7 Little Known Things About Google Local Guides & Editing Listings on Google Maps – Sterling Sky Inc
Mary; @JoyanneHawkins shares her insight on GMB listings by Local Guides. The reality is, it’s very tough to get rid of fake listings, especially those with lots of fake reviews.
Mary: @mikeboland gives us a look into the internet of places and how we should be thinking about it.
Mike: Last August described a possible “retail flagship” space for Google in Chicago.
It appears that Google has now walked alway from a lease in Chicago’s Fulton Market district.
Mike: Mozcon is in Seattle July 15-17th, 3 days this year and a ticket can cost between $1700-1900.
GatherUp is offering one person a chance to win the ticket.
Mike: Emojis in email? Yes but….
Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup – Search Engine Journal
Mike: Yoast claims to solve the schema “nesting” issue in WordPress.
Mike: Now on a very small % of locations.
The short name will allow for more transactional (in the very broad sense) capabilities down the road like g.page/barbaraoliverjewelry/review.
Name has to be at least 5 characters long, and can be changed 3 times a year.
Enforcement? Naming problems? Who knows if Google will provide adequate support.
Mike: A nifty new post type that suggests recent 4 and 5 star reviews to auto-include in your Google Posts.
Yelp Fails to Verify Business Licenses Despite Displaying Verified License Logo
Carrie: Yet another “ugh” moment with Yelp. Bill is keeping this article updated as he finds “Yelp Verified” badges on businesses that are not in good standing license-wise with their state of operation.
Carrie: Featured snippets as direct answers as well as some different emerging trends are taking more “activity” away from content creators/owners and putting it in Google search. There are still “wins” it just looks a bit different.
Carrie: I did what we could call a local-search “201” webinar with Milestone Internet last week. A good look at the basics and hows/whys of why local search is so important and what facets of Local Search SMBs should be paying attention to.
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