Video: Last Week in Local April 22, 2019
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Local U Advanced Denver, CO Sep. 19, 2019 – Online Marketing Conference


Mike: LocalU Advanced – September 19th in Denver at University of Denver, Craig Hall!  Early Bird Tickets Available Now!

Eileen Appelbaum on Twitter: “THREAD: The retail apocalypse in full swing


Mike: Private Equity Pillage details the business model that allows private equity firms to bankrupt chains, throw workers out of jobs, stiff vendors and still make a profit, in the context of grocery stores.
Great thread, better article detailing specifics of how Private Equity firms have a playbook for extracting profits and leaving the business in tatters.

How to appear in local services listings in Google Assistant and Google Home – Search Engine Land


Mary; If you are already Google certified, you’re in. If not, Greg Sterling tells you how to get certiifed here.

7 Little Known Things About Google Local Guides & Editing Listings on Google Maps – Sterling Sky Inc


Mary; @JoyanneHawkins shares her insight on GMB listings by Local Guides. The reality is, it’s very tough to get rid of fake listings, especially those with lots of fake reviews.

Is Google Building an “Internet of Places?” | Street Fight


Mary: @mikeboland gives us a look into the internet of places and how we should be thinking about it.

Google cancels plans for first flagship retail store in Chicago – 9to5Google


Mike: Last August described a possible “retail flagship” space for Google in Chicago.

It appears that Google has now walked alway from a lease in Chicago’s Fulton Market district.

GatherUp To Sponsor MozCon 2019 – Win A Ticket To Be There! – GatherUp


Mike: Mozcon is in Seattle July 15-17th, 3 days this year and a ticket can cost between $1700-1900.

GatherUp is offering one person a chance to win the ticket.

SEO Tools |


Mike: A range of simple but necessary SEO testing tools all in one place from robots.txt tester to seeing local search results any place

Do Those Cute Emojis Work In Email Newsletters? 04/19/2019


Mike: Emojis in email? Yes but….

Yoast SEO Becomes First WordPress Plugin to Offer Defragmented Schema Markup – Search Engine Journal


Mike: Yoast claims to solve the schema “nesting” issue in WordPress.

Understanding Google My Business & Local Search


Mike: Now on a very small % of locations.

The short name will allow for more transactional (in the very broad sense) capabilities down the road like

Name has to be at least 5 characters long, and can be changed 3 times a year.

Enforcement? Naming problems? Who knows if Google will provide adequate support.

Launch: Suggested posts: Customer testimonials – Google My Business Help


Mike: A nifty new post type that suggests recent 4 and 5 star reviews to auto-include in your Google Posts.

Batch Speed – Bulk Web Page Speed Test


Carrie: Andy Simpson shared this tool on Twitter. Enter a domain, crawls the site ang gives speed figures for all URLs, or enter a list of urls to get speed figures.

Yelp Fails to Verify Business Licenses Despite Displaying Verified License Logo


Carrie: Yet another “ugh” moment with Yelp. Bill is keeping this article updated as he finds “Yelp Verified” badges on businesses that are not in good standing license-wise with their state of operation.

Why featured snippets could be less of a win going forward – Search Engine Land


Carrie: Featured snippets as direct answers as well as some different emerging trends are taking more “activity” away from content creators/owners and putting it in Google search. There are still “wins” it just looks a bit different.

Webinar Video: 2019 State of Local Search & How to Get Your Business In Front of Users


Carrie: I did what we could call a local-search “201” webinar with Milestone Internet last week. A good look at the basics and hows/whys of why local search is so important and what facets of Local Search SMBs should be paying attention to.

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