Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
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Claire’s Big List of Local SEO Resources • Claire Carlile Marketing
Source: www.clairecarlilemarketing.com
Mary: @ClaireCarlile Carefully curated by Claire – just for you ?
Lead Gen Spam: Bad for the Consumer, Bad for Business, and Bad for the Local Ecosystem | Street Fight
Source: streetfightmag.com
Mary: Blumenthal to Mihm, on lead gen spam: The real issue for me is that Google Maps is really like a public utility, and Google is not doing enough to protect the consumers of that product. There is significant harm in the deception of the consumer, the blocking out of legitimate businesses, and the possibility that the consumer public will lose trust in the whole, creaky house of cards.
Ikea Is Rolling Out Some Truly Radical Changes That Will Change Literally Everything You Think About Ikea. (It All Starts at 10 a.m. Today)
Source: www.inc.com
The future of Ikea is now located in New York City, four blocks east of Central Park. Even the meatballs are affected.
Fakespot | Analyze and identify fake reviews
Source: www.fakespot.com
Mary: Fakespot aims to reveal fake reviews on popular ecommerce and hospitality sites. However, it’s unclear what the basis for the tool is, so try testing it for yourself.
The Top Local SEO Blogs to Read in 2019
Source: www.brightlocal.com
Carrie: Their own blog voted #1, so the polling audience had a bias I’m thinking – but nice to see Blumenthal’s and DealerOn in top 5 – both alumni or past localU advanced
How to Build Authority in Local SEO
Source: www.searchenginejournal.com
Carrie: Jesse McDonald of Top Hat Rank talks about how you can build local authority for a website. Great tips here for sure!
Study Finds Nearly Half of Business Listings Have Incorrect Information – Search Engine Journal
Source: www.searchenginejournal.com
Carrie: Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise.
Opening Hours: 978,305 errors (almost half of all listings)
Website: 710,113 errors (almost one third of all listings)
Location Name: 510,010 errors (almost one quarter of all listings)
Street: 421,048 errors (almost one fifth of all listings)
One Good Reason to Offer Google My Business Post Offers | LocalVisibilitySystem.com
Source: www.localvisibilitysystem.com
Carrie: Offer posts can show up as a coupon or “$ off” in the local finder – Phil talks about why this is awesome and a great way to make your listing stand out.
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