Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;
Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?
Mary: @ClaireCarlile Carefully curated by Claire – just for you ?
Lead Gen Spam: Bad for the Consumer, Bad for Business, and Bad for the Local Ecosystem | Street Fight
Mary: Blumenthal to Mihm, on lead gen spam: The real issue for me is that Google Maps is really like a public utility, and Google is not doing enough to protect the consumers of that product. There is significant harm in the deception of the consumer, the blocking out of legitimate businesses, and the possibility that the consumer public will lose trust in the whole, creaky house of cards.
Ikea Is Rolling Out Some Truly Radical Changes That Will Change Literally Everything You Think About Ikea. (It All Starts at 10 a.m. Today)
The future of Ikea is now located in New York City, four blocks east of Central Park. Even the meatballs are affected.
Carrie: Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise.
Opening Hours: 978,305 errors (almost half of all listings)
Website: 710,113 errors (almost one third of all listings)
Location Name: 510,010 errors (almost one quarter of all listings)
Street: 421,048 errors (almost one fifth of all listings)
Carrie: Offer posts can show up as a coupon or “$ off” in the local finder – Phil talks about why this is awesome and a great way to make your listing stand out.
Want to subscribe to our podcast? Now you can: Subscribe here.