Video: Last Week in Local April 15, 2019
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Claire’s Big List of Local SEO Resources • Claire Carlile Marketing


Mary: @ClaireCarlile Carefully curated by Claire – just for you ?

Lead Gen Spam: Bad for the Consumer, Bad for Business, and Bad for the Local Ecosystem | Street Fight


Mary: Blumenthal to Mihm, on lead gen spam: The real issue for me is that Google Maps is really like a public utility, and Google is not doing enough to protect the consumers of that product. There is significant harm in the deception of the consumer, the blocking out of legitimate businesses, and the possibility that the consumer public will lose trust in the whole, creaky house of cards.

Ikea Is Rolling Out Some Truly Radical Changes That Will Change Literally Everything You Think About Ikea. (It All Starts at 10 a.m. Today)


The future of Ikea is now located in New York City, four blocks east of Central Park. Even the meatballs are affected.

Fakespot | Analyze and identify fake reviews


Mary: Fakespot aims to reveal fake reviews on popular ecommerce and hospitality sites. However, it’s unclear what the basis for the tool is, so try testing it for yourself.

The Top Local SEO Blogs to Read in 2019


Carrie: Their own blog voted #1, so the polling audience had a bias I’m thinking – but nice to see Blumenthal’s and DealerOn in top 5 – both alumni or past localU advanced

How to Build Authority in Local SEO


Carrie: Jesse McDonald of Top Hat Rank talks about how you can build local authority for a website. Great tips here for sure!

Study Finds Nearly Half of Business Listings Have Incorrect Information – Search Engine Journal


Carrie: Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise.

Opening Hours: 978,305 errors (almost half of all listings)

Website: 710,113 errors (almost one third of all listings)

Location Name: 510,010 errors (almost one quarter of all listings)

Street: 421,048 errors (almost one fifth of all listings)

One Good Reason to Offer Google My Business Post Offers |


Carrie: Offer posts can show up as a coupon or “$ off” in the local finder – Phil talks about why this is awesome and a great way to make your listing stand out.

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