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Mike: The state has intervened to guarantee that cash is still accepted at every store.
Businesses that violate New Jersey’s new law will be fined $2,500 for a first offense and $5,000 for a second offense. Fines would climb from there.
Currently, the New York City Council is discussing a similar ban on cashless stores
Mary: @JamieCPitman of @BrightLocal walks us through GMB spam problems and emphasizes that we should contribute to reporting them.
Mary:@ConradSaam Please tell us where to find this data. “… data shows consumers heavily favor attorneys that have offices near them.” I have attorneys who NEED to see it.
Video Deep Dive: A closer look at ZipSprout’s Local Sponsorship Finder – Local UniversityLocal University
Mary: Carrie and I talk with @GarrettFrench and Claudia Cruz of @ZipSprout about local links. How are they different? How can you get more of them?
Mike: written with @DavidMihm at @StreetFightMag
For big brands without a local presence it might be Facebook or Pinterest where a brand’s story is told by consumers and the business but for any company with location reviews are now defining trust and the brand story.
Mike: A summary of snippets that are included in the Pack results and their sources
Mike: The ability to add a new event via the Contribute tab in the Google Maps app on Android is now going live. (Not yet on iPhone)
Carrie: Technical & SEO, Strategy & cannibalization, off-page audit (links/citations/maps) Great article from Jesse McDonald about Local SEO audits – some basic info in here great for Local SEO Beginners and more seasoned local SEOs
Michael Wallace on Twitter: “Star rating & number of review being shown directly on the map prior to clicking on any listing. I feel like this is an old feature be revamped?https://t.co/ZAAAM7uZF3”
Carrie: Star rating & number of review being shown directly on the map prior to clicking on any listing.
Dawn Anderson on Twitter: “Just wow – “Trustpilot admits its technology allows subscribers to filter out bad reviews but told The Times the practice was akin to a book review. “A publisher likely wouldn’t put a negative review of their most recent book in promotional materials https://t.co/iD79rzdIWb”
Carrie: Trustpilot admits to letting customers only let the best reviews through. This review gating is against the Google MyBusiness terms of service, and jeopardizes their relationship with Google Ads – how will it play out?
Carrie: Great piece by Miriam Ellis over at Moz – outlines 5 tactics you can use to improve your GMB foot traffic to your brick and mortar business.
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