Video: Last Week in Local – Dec 3, 2018

Mike Blumenthal

Any time Roger Montti talks links, I’m listening! Read his take on Google’s Patent on a Site Quality Algorithm and how it could affect SEO and rankings.

Google’s John Mueller discusses what it takes to make an authoritative site with trusted content.

Google Product Expert, Tim Capper had great information to share about the benefits of the program. If you’re a local SEO, you won’t want to miss this.

Great interview with LocalU Faculty David Mihm about why GMB is so important to local businesses!

A scathing review of Amazon’s 4 star store in NY -part of the company’s slow seep into physical retail. Curation by algo and it is worse than a Filo’s Basement in terms of clutter!
“It is grim. A permanent store with the harried, colorless mood of a hastily assembled clearance-sale pop-up. Lot-Less Closeouts stores have more vim and charm.”

The company confirmed support for hashtags rolled out globally just over a week ago on Android devices. Guides were told they can go back and add hashtags to their old reviews, as well as include them on new ones.

While Google’s free beacon to local advertisers provides some additional location accuracy, that accuracy can be achieved in other means.

And, if you wear a tin hat, you also need to be concerned that most of the data flow is to Google and not back. This effectively means you are providing your customer list to Google.

The API finally supports Google Q & A!

Google, in their API docs, delineates the types of businesses that are candidates for Reserve with Google program…. Doctors and dentists need not apply.

Joy Hawkins and Jason Brown are reporting on a massive fake review scheme. We discuss the bigger picture and what the scammers might be trying to accomplish with this attack.

We’re about to publish the agenda, get your Pre-Agenda pricing RIGHT NOW – it might even be too late, but Super Early Bird pricing is still really affordable for this information packed day of Local Search and SEO Tactics.