Video: Last Week in Local March 11, 2019
Mike Blumenthal

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.;

Last Week in Local is now available as a podcast. Sign up here for your regular Local Fix. What better way to spend your drive time?

Vote for Your Favorite Local SEO Blogs! – BrightLocal


Mary: Both LocalU and Blumenthal’s blog have been nominated. Cast your vote here.

The Optimal Local Landing Page For Law Firms – Nifty Marketing


Mary: Nifty Law has updated it’s popular research  from 2016. You can learn a lot by studying competitive fields like PI Law.

How Broadly Does GMB Spam Impact Legitimate Businesses?


Mary: @YanGilbert clearly shows us how spam and fake Google My Business listings can  impact your business. It could be more than you think!

Mobile Voice Usage Trends in 2019 | Stone Temple


Mike: Obviously usage is increasing, even in areas that you would not think as likely like inside theaters. And usage is particularly strong amongst millennials. This all means that its impact on Local is still a ways out.

Book a table with the Google Assistant across the country on more devices


Mike: Using the new Google Assistant feature built on Duplex technology to quickly book restaurant reservations over the phone. Google is beginning to make this feature available to more people across the United States. Google says that Duplex will be rolling out to more Android devices, and even iOS, in the “coming weeks.”

Welcome to our Bot overlords!

Google Search widely rolls out Material Theme Knowledge Panels on mobile — 9to5Google


Mike: All Knowledge Panels related to content (music, movies, TV shows, and books) and notable people have been updated to the new style. Likely to come to Local at some point in the near future.

Subdomain vs subdirectory – what’s best for SEO? – Credo


Mike: Subfolder is the default setup BUT…the article covers when a sub-domain might make sense.

Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products – Search Engine Land


Mike: Yelp is looking to improve the quality of their in-home service businesses. While it is an obvious income opportunity it also reflects the fact that Yelp has problems in spammy verticals.

New Google My Business ‘Offers’ View Makes Promos More Prominent – BrightLocal


Mike: Offer Posts have a longer time frame and now with the higher visibility are definitely worth doing. It reflects the fact that Google thinks consumers really “want” offers.

local guides account – Twitter Search


Mike: Lots of reports of Local Guides losing their privileges at Google. A crackdown that was a long time in coming but that makes all kinds of sense to prevent those Local guides participating in spam and other activities.

 “New “in route” location extension ads where the CTA is to “add stop”.”


Carrie: In-route ads on Google Maps – allows you to add a stop for a location along your transit route on train/bus

A Technical SEO Guide to Lighthouse Performance Metrics


Carrie: Fantastic guide to understanding and utilizing Google Lighthouse website performance reports.

Google On Which Structured Data it Prefers: JSON-LD or Microformat? – Search Engine Journal


Carrie: John Mu confirmed what we all kinda knew – jSON is Google’s preferred method of consuming schema on a website.

Claire Carlile ?️ ? ? on Twitter: “I just got a product collection showing on desktop in the business knowledge panel, with the option to click through and see all of the items in that collection…..”


Carrie: GMB Product carousel & “Collections” link showing for select queries.

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