Last week my co-worker at Sterling Sky, Colan Nielsen, noticed that an “In Between” label was appearing on a Google MyBusiness listing in the Local Finder.
It’s an interesting label because it’s not easy to replicate – and it looks like it’s being triggered based on businesses you’ve visited nearby – and their relative distance to the place in question. It’s highly personalized and could be related to the Location Hints also displayed on some brand’s knowledge panels.
Have you triggered the “in between” messaging in your local searches? Discuss it with us on the Local Search Forum!
Local SEO Analyst/Community Manager at Sterling Sky, Inc.
Carrie HIll is a Local Search Analyst with Sterling Sky, Inc., and community manager for LocalU.org.Her background in online marketing started 12 years ago in a small agency focused on the hospitality industry.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
Since then Carrie has become an expert on technical SEO and website structure issues, as well as an industry speaker on Local Search, Google My Business, and the Semantic web.
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