Many of us in the local search industry know that including phone numbers in Google My Business posts often results in the post getting rejected. However, as of today, Google has finally added this to their guidelines.
In the help article on Google Posts policies, Google has added the following:
To avoid the risk of abuse, we do not allow your post content to include a phone number. You can make your phone number available on your Business Profile or website.
Instead, you can attach a “Call now” button to your post that uses your verified Business Profile phone number.
I have to say that the term “phone stuffing” is hilarious and I need to start using it regularly.
Although this addition doesn’t technically change anything (phone numbers were always problematic in posts), it’s great to see Google adding more clarity for the general public that isn’t aware of this.