Google Business Profile Category Updates for December 2022
Joy Hawkins

Google has around 4,000 different categories that small businesses can use in their Google Business Profile (GBP). Choosing the correct categories is very important because they have a massive impact on rankings.  Many people are not aware of how often the list of categories changes. Fortunately, we track and list updates to them on our website if you visit this link.

In December 2022, Google added these 3 categories.

  • Heritage Railroad
  • Memorial
  • Piadina Restaurant

These did not exist before, so if you have a business in these categories, make sure you add them to your listing.

Google updated one category – Cue Sports School.

  • Cue Sports School changed to Pool Academy

The only difference for this one is the name has changed – it is now called “Pool Academy.”

Google actually removed nine categories in the lodging/accommodation space.

  • Budget Japanese Inn
  • Cottage Village
  • Group Accommodation
  • Holiday Accommodation Service
  • Holiday Park
  • Homestay
  • Japanese Inn
  • Self-catering Accommodation
  • Travellers Lodge

So, if you work in this space, you should take special note as you will no longer be able to use these as categories on your listing.

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006, writes for publications such as Search Engine Land, and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.