Google Adding A GMB Post When You Update Hours, but….
Carrie Hill

Updated 12:14pm 7/10/2020

Thibault Adda, Darden’s super savvy SEO leader, figured out where these “updated hours” posts show up – on the maps app, under the “Updates” tab.  Basically they’re buried…  Might be worth making them look better than they do when Google auto generates them – but don’t spend a ton of time on it.

Nicolai Helling reported over on twitter that when hours are updated in GMB, a post is automatically created in the GMB dashboard.


I decided to test this by changing the hours on Sterling Sky slightly.  Once the changes were approved, a post was automatically created, although it was not visible on our business listing – I attributed to our use of COVID-19 post, which restricts visibility on other post types.

The post was visible when you looked in the back end though.  To test my theory I deleted our COVID-19 post and waited a few minutes.  I was wrong – it was not visible on our profile.

As you can edit posts even if they’re already published – I tried making an edit to see if it would become visible.

Nothing.  Although it is visible in the back end:

So…here’s the “but” from the title – knew we’d get there eventually…

I’m not sure why this feature is here – but it seems like a “back end” issue only, as users will never see it.

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.