Google My BusinessLocal Search

GMB Suspending Listings for Making Single Edits to Profiles

By October 30, 2020 17 Comments

There has been a recent uptick in Google My Business (GMB) suspensions for making single edits to business profiles. If that sounds crazy to you, jump on-board because we didn’t believe at first either.

We have noticed several threads in our Local Search Forum and on our blog talking about the issue. We began noticing these new Google suspensions about a month ago. I triggered a suspension on one of our clients for adding a website link to their new GMB profile in early September. We were able to get the listing reinstated a few weeks later after going through the process of proving the location is real, providing photos, videos, and showing staff members at the location.

This thread in the Local Search Forum shows the frustration of triggering a suspension simply from adding categories to GMB. Theo1313 shares, “I updated a category in our GMB. I added the “Water Softening” category and less than a minute later our GMB got suspended.” The business was reinstated after a few days, though the business owner was admittedly a bit freaked out.

In the thread, Joy mentions GMB suspensions are on the rise due to all the fake listings being generated currently in GMB. She also mentions she has noticed listings which get suspended when several fields are updated at once, though that was not the issue with this business.

On the Sterling Sky Blog, another business owner complained about triggering a suspension by updating a phone number. Once again, Joy jumped in to respond saying, “…GMB suspensions are a bit insane right now. I’m hearing stories of people making a single edit and causing a suspension.”

We have reached out to Google for a comment and are awaiting a response. This blog will be updated once Google responds.

Have you noticed clients or businesses being suspended for making GMB edits? Discuss with us by joining – it’s free!

Brian Barwig
Latest posts by Brian Barwig (see all)


  • Andy Kuiper says:

    I was just about to update 50 client GMB listings Categories – I did all the legwork to get the most up-to-date Categories – this is not a good situation – thanks for the heads up – I’ll be hoping Google gets this sorted ASAP 🙂

  • Gary Paulson says:

    All 3 of my legit locations were suspended almost 3 weeks ago. Years at all 3 locations. Over 1500 real reviews at our primary office location. Photos posted from each location.
    All I have received back from Google is “Your business is not eligible for GMB”

    I am beyond frustrated.

  • My listing got suspended just because I added an user to manage my GMB listing. It’s been more than two weeks but my business listing has not been restored yet.

    Please update this blog once you hear from Google.


  • Erol ICOZ says:

    My business post code is same as my house. For some unknown reason Google takes my customers to another location. I have tried to correct this many times but unfortunately all my affords were wasted. Gmb should pick up the exact location. But doesn’t happen. How to solve this issue I have no idea

  • Hillary says:

    This has been going on longer than a month and it’s insane and rather annoying.

  • Dan says:

    I actually had this happen too, we ended up moving offices twice in a few months and they banned it for something related to that. It was weird.

  • Google is losing it…they are just money hungry at this point. I hope the government’s lawsuit puts them in their place. I’ve had several clients have their GMB suspended for bogus reasons recently too…

  • Someone commented on this article when I posted it into an SEO group. They were not even in the same country and attempting to update someone else’s GMB page and it got flagged as spam just as in your article. I also had several people say that it happened to them so I know this is true. What if Google is looking at the IP addresses and using geomapping of the IP addresses? That means even if you are the owner but have stores in multiple cities then you could be flagged as spamming due to geomapping of your IP address. If you use a VPN to appear as if you’re coming in from the same city as the GMB page that you’re working on do you think this would flag Google to see this as spam or a fictitious GMB page? I believe this may show part of the answer as to why this is happening.

  • Google is busy trying to impact the election and don’t have time to deal with their actual services or platform.

  • Andi Fox says:

    I made two edits on two listings, both got suspended within minutes.
    I’m so frustrated!

    • MM says:

      Don’t press accept changes button that pops up after you make a change. Instead, go to main page and refresh your browser, it worked for me. I got suspended after I clicked accept changes, for some reason the whole account goes into review. So now I just refresh instead of accepting changes and it updates ok.

  • Christian says:

    Sounds like a nightmare. Is this a Halloween story? If our GMB listing got suspended we’d not only lose a great deal of local online visibility but also one of our most important reputation management tools …

    Thanks for sharing this. We’ve been warned …

  • Beth says:

    This happened to one of our clients last week. Their listing was suspended after I corrected the primary category. Fortunately, it was restored a couple of days later.

  • Jennifer says:

    I also had a client recently whose GMB was integrated with Birdeye. Birdeye pushed an update and then the profile was suspended. It was a category change. I took down any GMB directory integrations for all of my clients, seems way too risky.

  • Theo1313 says:

    I am now pretty much afraid to make any edits after my experience and reading this article. This is not a good spot for Google to place active GMB admins in. To be fair, I understand fighting spam and shady listings is not an easy feat. I have battled spam in my lifetime, so I know how complex it can get.

  • Niki says:

    I had a similar situation a couple of weeks ago. Got it solved in around 48 hours, which was not pleasant.

    From feedback I got on the forum, looks like making changes with a Google account that is hardly ever used can trigger this suspension.

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