GMB showing Staff and Attorneys in Knowledge Panel Results
Chris Ratchford

Google has been rolling out a series of tests of late. I stumbled across this thread on the Local Search Community Forum today. As it turns out, the GMB listing for Mike Morse Injury Law Firm has sections for Attorney and Staff. Both of these sections can be clicked and expanded. The staff section is coming from the law firm’s LinkedIn page. 

The attorney section is displaying the names of the lawyers and view full bio. The view full bio is not clickable. There is an option to click directly to the Mike Morse Law Firm website. Google is not showing all of the lawyers listing on the website. Each lawyer has their own individual page. The lawyer pages are using people schema through the Yoast plugin. 

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Is this a test, or is this being rolled out everywhere? This new section will only be triggered when a brand search is performed. It currently is only associated with the Knowledge panel. It will not get triggered in map pack or local finder results.

Chris designed his first website almost 25 years ago in the days of Macromedia Dreamweaver. Fast forward a dozen years later, Chris started his own “one-man” dental SEO agency, Prodentite, helping dentists with their online presence from custom dental websites and local SEO, to paid search. In 2012, Chris attended his first (of many) LocalU conference where he met Joy Hawkins and many other key contributors in the newly emerging world of local search.