GMB Attribute Badges Now Visible on Desktop
Carrie Hill

Sterling Sky’s Colan Nielsen spotted some new attributes visible on knowledge panels via desktop this week, but as this thread at LocalSearchForum indicates, its very category-specific at this point.  Previously these were seen on mobile Local Knowledge Panels – the desktop visibility is new and seems to be rolling out across different categories and markets.

Not all categories in GMB receive attributes like “LGBTQ Friendly.”  You may not have this option for your business or the businesses you manage.  There is a great bit of research done by Krystal Taing on which primary categories receive specific attributes – if you’re not sure what should be available for your primary category – check it out!

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.