Correspondence CornerGoogle My Business

LocalU Correspondence Corner – Do I Have To Use My Full Name to Set Up A Google My Business Listing?

By January 21, 2021 March 3rd, 2022 No Comments

Welcome to the new LocalU Correspondence Corner!  Here we’ll be answering short questions with video and transcript in an effort to help people set their local search strategies up for success.

Today’s question was submitted anonymously – but if you’d like to submit a question – please use this form.  If the question has a quick answer, we’ll post it as soon as we can, if it has a longer, more involved answer and discussion – we may direct you over to the LocalSearchForum for assistance.

So without more delay – here’s today’s question:


Hey, good morning, everybody. I’m going to answer some questions for the local university correspondents corner.

Basically, they’re going to be short-form videos that answer really simple questions. If you submit a question to me, I’ll try and get it answered here. If it’s going to be a long involved conversation, I’m probably going to send you over to

So for today’s question, somebody asks, Do I have to use my full name to start a Google My Business account?

Well, to create the account, No.  To create the Gmail account that’s attached to the Google My Business account, you don’t really have to put your full name on there. If you’re a business and you want it branded and you want to use the messenger service (within GMB), then I would use your brand.

If you create that Google My Business listing, you do have to use the full name of your business that’s registered with the Secretary of State as the business name exactly as it’s registered. Keep that in mind when you register your businesses. Hope this helps.

Carrie Hill
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