LocalU Correspondence Corner – Do I Have To Use My Full Name to Set Up A Google My Business Listing?
Carrie Hill

Welcome to the new LocalU Correspondence Corner!  Here we’ll be answering short questions with video and transcript in an effort to help people set their local search strategies up for success.

Today’s question was submitted anonymously – but if you’d like to submit a question – please use this form.  If the question has a quick answer, we’ll post it as soon as we can, if it has a longer, more involved answer and discussion – we may direct you over to the LocalSearchForum for assistance.

So without more delay – here’s today’s question:


Hey, good morning, everybody. I’m going to answer some questions for the local university correspondents corner.

Basically, they’re going to be short-form videos that answer really simple questions. If you submit a question to me, I’ll try and get it answered here. If it’s going to be a long involved conversation, I’m probably going to send you over to LocalSearchForum.com

So for today’s question, somebody asks, Do I have to use my full name to start a Google My Business account?

Well, to create the account, No.  To create the Gmail account that’s attached to the Google My Business account, you don’t really have to put your full name on there. If you’re a business and you want it branded and you want to use the messenger service (within GMB), then I would use your brand.

If you create that Google My Business listing, you do have to use the full name of your business that’s registered with the Secretary of State as the business name exactly as it’s registered. Keep that in mind when you register your businesses. Hope this helps.

Carrie comes to Sterling Sky with SEO experience that dates back to 2005! She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google. She has also been organizing and nurturing the LocalU Conference Series since 2017 – through to today – across a hectic few years of pandemic and back into in-person conferences again.