Website Content & Design
Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2)
They just can’t seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it’s not happening. They built a beautiful new website for you, but it’s stuck on page two. You call the marketing company weekly, and they just tell you…
Read MoreAn Introduction to Local Search for Restaurants
Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is evident: many restaurant owners aren’t…
Read MoreHand Google Your Virtual Business Card: Schema Markup for Local Businesses
Networking with your customers, vendors, and local business groups is a great way to grow your business. At networking events, you hand out business cards and tell everyone what you do for a living, where you do it, and how they can find you if they need your services. At it’s simplest definition, using Schema.org…
Read MoreDesigning Business Location Website Pages, Part 3: Mass Location Business With Store Locators
This is the final article of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses,…
Read MoreDesigning Business Location Website Pages, Part 2: Multiple Location Business
This is part two of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, multi-location…
Read MoreDesigning Business Location Website Pages: Part One – Single Location Business
This is part one of a three-part series on creating the best business location landing pages for your website. Local search ranking factors put a strong trust signal on the location information your own website provides and we’ll explore how to best create your landing page design, experience and data for single location businesses, multi-location…
Read MoreIs Your Website Ready for the Holidays?
Many businesses are seasonal and a good number of those rely on the winter holiday season for a significant chunk of their sales and profits for the year. Even mundane and unexciting things are likely to be on someone’s wish list and people are not only shopping for gifts, but they are also looking for…
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