Video Deep Dive: Local Keyword Research Techniques Outside the Box

This is the 26th installment this year of our Deep Dive Into Local series. For the week ending Friday, July 8st, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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Video Deep Dive: Google Local Maps Spam, Is it Worth it?

This is the 11th installment this year of our Deep Dive Into Local series. For the week ending Monday, March 27th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U […]

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Video Deep Dive: Coping with the Many Google Changes at the Agency Level

This is this year’s 8th installment of our Deep Dive Into Local series. For the week ending Friday, February 29th, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the Local U forums […]

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Video Deep Dive: Franchises & Local SEO

This is the 7th installment this year of our Deep Dive Into Local series. For the week ending Friday, February 22nd, Mary Bowling, Ed Reese and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the […]

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Video Deep Dive: Categories at Google

This is the 6th installment of 2016 of our Deep Dive Into Local series. For the week ending Friday, February 12th, Mary Bowling, Ed Reese and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in the […]

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Understanding Google’s Updated Structured Data Guidelines

Last March, Google revised their Structured Data Policies.  While most changes were relatively straightforward and clear, a few were not.  In fact, some policy changes are still not obvious no matter how many times you read over the guidelines.  Fortunately, I was able to get some clarification on a few items recently during a meeting […]

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