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Should I Hide My Address at Just Google Or Everywhere?

By Mike Blumenthal / February 27, 2013
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A reader recently sent in this question that’s relevant to service providers that work from home: I know that for local businesses that do not have an office Google requires that the address be hidden on Google+ Local. In light of this, what is the correct way to list the business info on a website…

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How Can We Get Local U to Come to Our City?

By Mike Blumenthal / February 22, 2013
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We frequently get the question: How can we get Local U to come to our city? There are two common ways to make this happen. 1) A broad partnership with local chambers of commerce, business support groups like the SBDC & SCORE and local marketers. In this scenario, we are usually contacted by an enthusiastic…

Awesome Analytics Ninja? You Can Be One

By Carrie Hill / February 19, 2013
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A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help…

PHOTOS: Local U Austin Workshop, February 2013

By Carrie Hill / February 11, 2013
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Our first Local U workshop of the year is in the books, and we all feel like Austin was a great success. We had more than 100 people in each of our two sessions, lots of helpful site clinics, great networking and so much more. Some of our team snapped a few photos during the…

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One-On-One SEO Help Can Make All The Difference

By Carrie Hill / February 7, 2013
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At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an attendee’s website and provide specific…

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Local U Austin One Week Away: What To Expect

By Carrie Hill / January 30, 2013
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We’re only a week away from our first event of 2013 — Local U in Austin, Texas. It’s happening next Wednesday, February 6th at the Blanton Museum of Art on the campus of The University of Texas at Austin (200 E. Martin Luther King Jr. Blvd.). This is the same venue we visited last summer,…

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Progressive Insurance Agents Discuss Local U Workshops

By Carrie Hill / January 24, 2013
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We think Local U is a great fit for insurance agents — they’re exactly the type of local/small business we love to help. As it turns out, Progressive Insurance has sent some of its agents to our Local U workshops going back to our first year in 2010. And they’ve sent agents to several more…

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Facebook Graph Search: What Local U Faculty Members Think

By Carrie Hill / January 16, 2013
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Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a…

Early-Bird Pricing Now Available for Advanced LocalU Baltimore – Save $100

By Carrie Hill / January 11, 2013
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Planning to attend our Advanced LocalU workshop in Baltimore? How’d you like to save $100 off the regular registration price? The regular price is $899, but if you secure your spot before February 14th, your cost is just $799. To get your discount, just make sure that EARLYBIRD is typed into the Promotional Code box…

Local University – Our 4th Year Together

By Mike Blumenthal / January 6, 2013
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Local University  is growing up and we are starting our 4th year together. We have a new website,  a new name but we have the same great people and the same great job. The job? Helping businesses small and large understand the opportunities for sustained and successful local marketing via the internet. In late 2009,…