THE LEADING EDGE OF LOCAL SEARCH SEMINARS

Scoring Your Brand Page at Google

Google is doing everything it can to keep searchers on its own pages rather than sending them off to other websites, including yours!  Mike Blumenthal wrote a great post about this : Google As the New Home Page- One Big Tactical Guide. Reading Mike’s guide will help you to understand the concept better, but he says, “It’s time to start treating your branded search result just like you do the home page on your site; it needs to look as good as it can, it needs to contain compelling social proof, and, within the constraints that Google imposes, it needs to tell the story of your business.”

This quiz, based on Mike’s article, is designed to give your brand page on Google a relative measurement that future work can be compared against.  It takes into account different types of search results that might show up for your brand, knowledge panel features, image and video result integration and review/rating visibility when someone searches for the name of your brand + city in Google. It can also provide you with a baseline to compare your brand to those of your competitors and a way to see how well your SEO company is doing in promoting your brand locally.

Complete the questions below and we’ll email you your results.  Keep those results and come back to redo the quiz as you do more to extend your local brand marketing.

Listen on iTunes Google Play or Stitcher

Video: Last Week in Local for April 12, 2021

  Join Mike & Carrie as they discuss the latest in local search news from ADA Lawsuit Rulings to new Technical SEO training from Dana DiTomaso & more! Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry…

Listen
Video: Last Week in Local for April 5, 2021

Join Mike & Carrie as they discuss the latest changes from GMB, Squarespace’s acquisition of Tock and all things LocalU Advanced this week! Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and…

Listen
Video: Last Week in Local for March 29, 2021

Join Mike & Carrie as they discuss the latest news in local – with a bit of an in-depth discussion about messaging vs chat vs SMS and what it means in the fight against Google giving “too much” info in the search results.  Also Mike updates his masking research, Court…

Listen
Video: Last Week in Local for March 22, 2021

Join Mike Blumenthal & Carrie Hill as they discuss masking customer sentiment, local content silos, accessibility issues, and more! Last Week in Local is a look back at the interesting and important articles from the previous week. It covers critical industry trends, interesting local news, and tactical insights for anyone…

Listen
Last Week in Local for March 15, 2021

Join Carrie Hil & Mary Bowling as they discuss Google Local Guides/Maps push, Claire Carlile’s amazing new resource for landing your first Local SEO client, the continued importance of pricing your SEO services & the future of SEO, plus much more! Last Week in Local is a look back at…

Listen
Last Week in Local for March 8, 2021

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. We discuss how much local ranking fluctuations change, managing GMB insurance info, Google News in AUS, LocalU Advanced on April 7, and much more! Last Week in Local…

Listen