Last week in local 8/28/2017
Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending August 28th, 2017. This week features Joel Headley and Mike Blumenthal.
If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments, reach outand send us the topic and your availability. If you are interested in sponsoring this weekly show also please let us know.
Let us know what you think. Welcome to Last Week in Local!
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Last week in local 8/29
LocalU Advanced is coming to the Los Angeles area this Nov. 16th. Pre Agenda (and deeply discounted tickets) are now available.
Startup company doc.ai has been working with university researchers to create a platform on the blockchain where patients can discuss their medical data with an advanced artificial intelligence “doctor.”
Due to the early rush due to incentives, many are finding that the early adoption has led to other problems.
At the top of the list was Amazon, with 35% of 18-34 year-olds selecting that app, followed by Gmail (30%) and Facebook (29%). Only 1 of the top 10 wasn’t owned by Amazon, Facebook (4) or Google (4) … The Apple App store app
Amazon and Wholefoods are starting out of the gate quickly to disrupt grocery stores.
Google Express partners with Walmart, which is good for both of them, but it doesn't really help Google in creating something to slow Amazon down
If you are looking for help creating JSON-LD schema this does the trick for many of the schema entities but not all
It wasn't that long ago that "near me" searches were going through the roof. Google continued to tweak their local algo and now have largely eliminated the need for the modifier and consumers are learning that.
A common question in the Local space. Darren Shaw and Mike Blumenthal lay out the options
Big changes in service area businesses and the most frequently spammed categories like locksmiths and plumbers. Google seems to be responding with HSA as a way to limit the spam.
A more detailed look at the impact of these HSA changes.
One more new feature that a business needs to think about: crowd sourced video showing up on their business listings
It's coming and should be out by the first of the year. If you are not using a responsive site you need to be sure that your current strategy for the mobile web provides Google the content they need
David Mihm podcast
Part 5 of David Mihms excellent series
Even if consumers throw away their cars and their need for navigation assistance because they are using self driving cars or ride sharing, Google wants to be the mapping system of choice