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Local SearchMobile

86% of Smartphone Owners Use Device for Local Search

You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…
Matt McGee
March 29, 2013
Local Search

LocalU Faculty Speaking at PubCon New Orleans

PubCon New Orleans is about a month away and three members of the Local University Faculty -- Mike Ramsey, Will Scott and I -- are all speaking on the topic of Local Search.  If you're attending, please introduce yourself to one or all of us. We love talking Local with other…
Mary Bowling
March 28, 2013
Local Search

Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue." The author of the study looked at ratings on Yelp for Seattle restaurants over…
David Mihm
March 26, 2013
Analytics

Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B's myself (technically…
Ed Reese
March 22, 2013

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Video: Last Week in Local 9/14/20

Last Updated on September 14, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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Video: Last Week in Local 9/8/20

Last Updated on September 9, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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Video: Last Week in Local 8/31/20

Last Updated on August 31, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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Video: Last Week in Local 8/24/20

Last Updated on August 24, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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Video: Last Week in Local 8/17/20

Last Updated on September 11, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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Video: Last Week in Local 8/10/20

Last Updated on August 10, 2020Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. 🎙️ Subscribe to the Podcast 📺…

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