THE LEADING EDGE OF LOCAL SEARCH SEMINARS

News from the Leading Edge of Local Search

Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue." The author of the study looked at ratings on Yelp for Seattle restaurants over…
David Mihm
March 26, 2013

Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B's myself (technically…
Ed Reese
March 22, 2013

Local U Advanced: Why You Can’t Afford Not To Attend

The following is a guest post from Chris Ratchford who is the founder of Prodentite, an online marketing firm specializing in dentist web design and local search marketing. Local U Advanced in Baltimore, MD I spent last weekend in Baltimore at a Local U Advanced training session. For those of…
Aaron Weiche
March 18, 2013

What is Local Search?

Here at LocalU, we breathe, eat and sleep Local Search. But what exactly is Local Search? Here, I’ll go through some of the explanations of Local Search in hopes of making it more understandable for everyone. When you view Local Search from the perspective of a business owner, it's all…
Mary Bowling
March 13, 2013

How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this…
Mike Blumenthal
March 10, 2013

One Week Away: Local U Baltimore (x2)

We're just a week away from the next workshops on Local U's schedule! We have two events planned for Baltimore, MD next week: Local U Baltimore (regular workshop) on Friday, March 8th. This will run from 9 am to 1 pm, with check-in starting at 8:30 am. You can register…
Matt McGee
February 28, 2013

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Deep Dive: Answering Q&A Online with Brandon Schmidt

With the new markup features available for questions and answers, and the importance of managing the Q&A within your Google Business Listing, making the most out of this customer/client-driven content is becoming more important. Join Carrie Hill and Brandon Schmidt of YDOP in Lancaster, PA as they discuss some of…

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Video: Last Week in Local 9/3/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Important Links from Last Week in Local – Dystopia in Local Search,…

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Video: Last Week in Local 8/26/19

Every week we bring you a brief 15-minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Google’s KP Tests are A Hot Mess, Zero-Click Search, meh🤷 Last Week in…

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Video: Last Week in Local 8/19/19

Every week we bring you a brief 15-minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Important Links from Last Week in Local – Zero-Click Search, LSA for Lawyers…

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Video: Last Week in Local 8/12/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local for 8-12 – Grabby Grub Hub, Google’s Top…

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Video: Last Week in Local 8/5/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

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