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News from the Leading Edge of Local Search

Local Search

Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue." The author of the study looked at ratings on Yelp for Seattle restaurants over…
David Mihm
March 26, 2013
Analytics

Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B's myself (technically…
Ed Reese
March 22, 2013
Local Search

What is Local Search?

Here at LocalU, we breathe, eat and sleep Local Search. But what exactly is Local Search? Here, I’ll go through some of the explanations of Local Search in hopes of making it more understandable for everyone. When you view Local Search from the perspective of a business owner, it's all…
Mary Bowling
March 13, 2013
Local Search

How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this…
Mike Blumenthal
March 10, 2013
Announcements

One Week Away: Local U Baltimore (x2)

We're just a week away from the next workshops on Local U's schedule! We have two events planned for Baltimore, MD next week: Local U Baltimore (regular workshop) on Friday, March 8th. This will run from 9 am to 1 pm, with check-in starting at 8:30 am. You can register…
Matt McGee
February 28, 2013

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Video Deep Dive: Mobile tool set from Mobile Moxie

This is our Deep Dive Into Local from May 13, 2019. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. Join Carrie Hill & Mary Bowling from Local University as they discuss the robust and…

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Video: Last Week in Local 6/24/2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

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Video Deep Dive: ThriveHive Grader w/David Mihm

This is our Deep Dive Into Local from April 22, 2019. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. This episode takes a Deep Dive into Thrive Hive Grader w/David Mihm, Mike Blumenthal &…

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Video: Last Week in Local 6/17/19

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up…

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Video: Last Week in Local June 10, 2019
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never... Listen
Video: Last Week in Local June 3, 2019
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never... Listen