THE LEADING EDGE OF LOCAL SEARCH SEMINARS

News from the Leading Edge of Local Search

Announcements

Local U is Coming to Philadelphia (Sign-Up Today!)

The Local U faculty is excited to be headed to Philadelphia next month for a Local U workshop that's being presented with the Philadelphia Business Journal. It's scheduled for Thursday, May 9th, at the University of the Sciences' McNeil Science & Technology Center (600 South 43rd Street). Registration and check-in…
Matt McGee
April 8, 2013
Local SearchMobile

86% of Smartphone Owners Use Device for Local Search

You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…
Matt McGee
March 29, 2013
Announcements

LocalU Faculty Speaking at PubCon New Orleans

PubCon New Orleans is about a month away and three members of the Local University Faculty -- Mike Ramsey, Will Scott and I -- are all speaking on the topic of Local Search.  If you're attending, please introduce yourself to one or all of us. We love talking Local with other…
Mary Bowling
March 28, 2013
Local Search

Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue." The author of the study looked at ratings on Yelp for Seattle restaurants over…
David Mihm
March 26, 2013
Analytics

Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B's myself (technically…
Ed Reese
March 22, 2013

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Video: Last Week in Local June 10, 2019
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never... Listen
Video: Last Week in Local June 3, 2019
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It's not always 15 minutes but we are never... Listen
Video: Last Week in Local May 28, 2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up…

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Video: Last Week in Local May 20, 2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. NextDoor, Square, MailChimp, Schema, SABs and More!; Last Week in Local is…

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Video: Last Week in Local May 13, 2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Uber, Google I/O, Technical SEO, Voice, Structured Data, FTC, Spam; MUCH MORE!…

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Video: Last Week in Local May 6, 2019

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up…

Listen