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News from the Leading Edge of Local Search

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Does Yelp Increase Restaurant Revenue 5-9%?

My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that “a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue.” The author of the study looked at ratings on Yelp for Seattle restaurants over the course of several years…

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Website Analytics Advice for B&B’s (and SMB’s)

Local University Group Photo in Baltimore (photo courtesy of Thomas Ballantyne) I recently had the pleasure of speaking to the Mid-Atlantic InnKeepers Trade Show and Conference about using website analytics to make better business decisions. I was particularly excited because I used to own and operate a few small B&B’s myself (technically mine were vacation rentals, but…

Local U Advanced

Local U Advanced: Why You Can’t Afford Not To Attend

The following is a guest post from Chris Ratchford who is the founder of Prodentite, an online marketing firm specializing in dentist web design and local search marketing. I spent last weekend in Baltimore at a Local U Advanced training session. For those of you who aren’t familiar with Local U Advanced session, it’s geared…

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What is Local Search?

Here at LocalU, we breathe, eat and sleep Local Search. But what exactly is Local Search? Here, I’ll go through some of the explanations of Local Search in hopes of making it more understandable for everyone. When you view Local Search from the perspective of a business owner, it’s all about having their company found…

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How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here.…

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One Week Away: Local U Baltimore (x2)

We’re just a week away from the next workshops on Local U’s schedule! We have two events planned for Baltimore, MD next week: Local U Baltimore (regular workshop) on Friday, March 8th. This will run from 9 am to 1 pm, with check-in starting at 8:30 am. You can register online – the price is…

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Should I Hide My Address at Just Google Or Everywhere?

A reader recently sent in this question that’s relevant to service providers that work from home: I know that for local businesses that do not have an office Google requires that the address be hidden on Google+ Local. In light of this, what is the correct way to list the business info on a website…

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How Can We Get Local U to Come to Our City?

We frequently get the question: How can we get Local U to come to our city? There are two common ways to make this happen. 1) A broad partnership with local chambers of commerce, business support groups like the SBDC & SCORE and local marketers. In this scenario, we are usually contacted by an enthusiastic…

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Awesome Analytics Ninja? You Can Be One

A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help…

PHOTOS: Local U Austin Workshop, February 2013

Our first Local U workshop of the year is in the books, and we all feel like Austin was a great success. We had more than 100 people in each of our two sessions, lots of helpful site clinics, great networking and so much more. Some of our team snapped a few photos during the…

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One-On-One SEO Help Can Make All The Difference

At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an attendee’s website and provide specific…

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Local U Austin One Week Away: What To Expect

We’re only a week away from our first event of 2013 — Local U in Austin, Texas. It’s happening next Wednesday, February 6th at the Blanton Museum of Art on the campus of The University of Texas at Austin (200 E. Martin Luther King Jr. Blvd.). This is the same venue we visited last summer,…