Blog - Local University

SCORE a Makeover for Your Business

Our friends and partners at SCORE are holding a BizClips Small Business Video Contest . The lucky winner gets $3500 worth of prizes, including a trip to Washington DC, and national publicity for their business. The entry requirement is a 30-60 second video of why you need a makeover and how SCORE could or has helped you meet […]

equity

How Should You Market Your Google + Page? You Shouldn’t. You Should Market Your Business

Last year, I wrote a post pooh poohing the idea of link building to an SMB Google+ Page for local as an ill-conceived use of limited resources in most situations. Recently Anikait Chavan commented on that post which motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into […]

Local U Forum Moderators

Announcement: The Local University Forums Are Open for Business!

Ever since this group started Local University, our goal has always been to educate as many small business owners and fellow marketers as possible about local online marketing best practices. For a bootstrapped, ragtag group, we’ve done pretty well with our four-year-old events series, bringing between 150-250 attendees to each of our small business-oriented seminars, and […]

Schema virtual business card

Hand Google Your Virtual Business Card: Schema Markup for Local Businesses

Networking with your customers, vendors, and local business groups is a great way to grow your business. At networking events, you hand out business cards and tell everyone what you do for a living, where you do it, and how they can find you if they need your services. At it’s simplest definition, using Schema.org […]

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