Blog - Local University
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How To Segment Local Search In Google Analytics (with Free Dashboard!)

A few weeks ago at Local University Advanced, I led a lab session session focused on local search analytics and how to better utilize advanced segmentation. We had great questions (as well as awesome suggestions) from an audience very eager to take a deep dive into local analytics. We could’ve easily taken another hour to go […]

A Heat Map Click Study For Google’s Local Carousel Results

Last week I published a post where we recorded 10 random people’s reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study of 10 we found only […]

Google Introduces New Carousel Display for Local Results

Google announced a new type of local search result display called the “carousel.” This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes the listings highly visible. This replaces the A-G vertical pinned […]

Yahoo Customer Support

Yahoo Local Support Diminishing

Under its new leadership, Yahoo Local has been adding paid programs and features.  It has also partnered up to take paid submissions via Yext.  If you’re going to make me pay, you have to give me something of value and I’ve not seen any significant impact from being listed on Yahoo Local in several years […]

(L-R) Mike Blumenthal, Matt McGee and David Mihm (Photo courtesy of John Denny)

Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee’s Google Glass. While I was underwhelmed by the idea of the Glass being a hit consumer mass market product, I was overwhelmed by the impact such a mobile, always on, internet connected product […]