Blog - Local University

A Guide to Google Local Listing Page Identification

Google is in the midst of a massive migration of claimed business listings from the old Places Dashboard to the new Places for Business Dashboard. Simultaneously, they are apparently also in the midst of merging the new Places for Business Dashboard interface and functionality with the Google+ Page management interface … confusing on both a […]

Is There Any SEO Benefit in Varying Your Company Description Across Listings?

Ben Bowen asked this question on Google+:  Seen this debated elsewhere: Is there any benefit to varying your company “description” across listings? Or can you just cut and paste your Yelp (or whatever) description? My answer: If there is a benefit, it would be quite small. Although there is no exact understanding of how Google […]


Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in or start in the Google+ platform? In the end, it doesn’t really matter which path you choose as the data goes to the same place (the canonical Knowledge […]