Blog - Local University

Updated (June 2017) Rules for Google My Business Listings

Google Local Business Listings Google local business listings can appear in 3 places in the search results for Google: in Google Maps, in the local pack and within the localized organic Google web results. Since Google owns the lion’s share of local search traffic AND organic search traffic, it’s very important that both your website […]


8 Tips to Optimize Your Local Knowledge Panel in Google Search

On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information about your business. This is particularly true when Google shows the Local Knowledge Panel. It is an incredible opportunity to showcase your business. Here are 8 tips that can help […]


Real Estate Has Lost It’s Home In Local Search, But I Offer 3 Tips To Ground Pigeon

Many of us in local search have specific verticals we pay stronger attention to. By default, with a wife that’s a realtor, real estate is one such vertical for me. This summer’s Pigeon update to Google’s local search results has left many scratching their heads. Local Map Results Get Foreclosed With little optimization effort over […]