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Real Estate Has Lost It’s Home In Local Search, But I Offer 3 Tips To Ground Pigeon
Many of us in local search have specific verticals we pay stronger attention to. By default, with a wife that’s a realtor, real estate is one such vertical for me. This summer’s Pigeon update to Google’s local search results has left many scratching their heads. Local Map Results Get Foreclosed With little optimization effort over…
Google Now Allows Brand Pages to Become Google+ Local Pages
Today, Google is releasing a feature worldwide that allows a business to transfer the “heart” of its local data (verification, reviews, Map pin, location) from a verified Local Page to an existing Brand Page. This allows a business to now “upgrade” their Brand page (or any non-local page) to a full local page where it…
G+ Page In One Account, YouTube In Another? No problem!
Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used to be normal, an acceptable…
PHOTOS: Local U Advanced, Philadelphia
On behalf of the Local U faculty, I’d like to share a big thank you to everyone who came out for #LocalU Advanced in Philly today! And a special thanks to Wil Reynolds of SEER Interactive for starting the day with a fantastic keynote. We hope you all had a great day, and we hope…
An Introduction to Local Search for Restaurants
Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is evident: many restaurant owners aren’t…
Hand Google Your Virtual Business Card: Schema Markup for Local Businesses
Networking with your customers, vendors, and local business groups is a great way to grow your business. At networking events, you hand out business cards and tell everyone what you do for a living, where you do it, and how they can find you if they need your services. At it’s simplest definition, using Schema.org…