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FIN LocalU Blue Mountain TORONTO Friday October 13th 2023 Square (250 × 400 px)

Getting to Blue Mountain, ON From Toronto

The trip from Toronto to Blue Mountain for LocalU Advanced in October is a scenic jaunt through Southern Ontario. Taking a little less than two hours when coming from Toronto Pearson Airport (YYZ). There are a few routes you can take but all will give you a great view of all that Southern Ontario has…

New Local Service Ads Healthcare Verticals

10 New Healthcare Verticals Added to Google Local Service Ads (LSAs)

Google recently added ten new healthcare verticals to Local Service Ads in the US. What Are The New Business Verticals? These are the new categories: The dentist vertical was added back in January of 2023 and was previously the only healthcare vertical available. What Type of Background Checks and Documentation Is Needed for These New…

Book Now Lead Capture Now Available for Lawyer LSAs

Matt Casady spotted the connection in a Lawyer’s LSA account.  Businesses in legal verticals can book appointments with clients directly via LSA via Leadconnector. Just noticed booking leads are now available for legal verticals on Google Local Service Ads (LSAs) previously they were only available for home-service-related verticals. — Matt Casady (@MattCasady) February 6,…

Why does Google show a 4.8 rating when I have all 5-star reviews

Why does Google show a 4.8 rating when I have all 5-star reviews?

Last Updated: Jan 26, 2023 Why Does Google Show a 4.8 Rating When I Have All 5 Stars? It is a question that comes up repeatedly on Mike’s blog and in the Google Business Profile help forum leaving many people asking “How does Google review rating work?” If you have a review score average on…

reviews videos

Did you know you can post videos in Google reviews?

Recently in our Facebook group (Local Search Insiders), David Hills pointed out that you can add videos to your reviews on Google. Apparently, this feature has existed for a while but it’s really easy to miss because it is not an option on a desktop. When you go to leave a review on your computer,…

help people find your small business across apple

How Multi-location Brands can Leverage Apple Business Connect (formerly Apple Maps Connect)

What is Apple Business Connect? Business Connect is Apple’s newest interface and workflow that enables local businesses and brands to claim, manage, and measure their listings’ performance on Apple Maps. Apple Business Connect launched in early January, is available to global businesses, replacing the previous version known as Apple Maps Connect.What are the options for…

gmb logo change ben

How Do I Change my Google Business Profile Logo?

* updated on Jan 23, 2023 As long as I can recall, whenever you are optimizing a Google Business Profile (GBP) – formerly Google My Business – business profile, one of the most annoying “features” is updating the logo/cover photo. Usually, you upload what you like..most of the time it is your brand’s logo. This…


How to Export Google Business Profile Data With NMX Dashboard Insights Report

[Ed. note: The following is a guest article written for Local U by Chris Ratchford of Sterling Sky] How To Export Google Business Profile Data One of the biggest challenges agencies face working with small businesses is reporting. Historically, the process required to export Google Business Profile data has been complicated, and hard to find.…

5 Things You Might Want to Know About Google Business Profile Cover Photos

The old English adage tells us “a picture is worth a thousand words” and in our visual internet culture, we’ve become very skilled at curating images of ourselves, our lives, and our family in view of what we think they project about us – both personally and professionally. As marketers we understand that we can…

User-Generated Content Restrictions (1)

Google Publishes User-Generated Content (UGC) Posting Restrictions

Google just published a new article in the “Map User Contributed Policy” help center about posting restrictions. This is the first time that Google has broken down the various types of restrictions. These are specifically about user-generated content (UGC) restrictions. This means that the restrictions are referring to things like user-uploaded photos, videos, and reviews.…

LSA Dentist Verticals

Dental Vertical Now Available on Local Service Ads (LSAs)

Dentists can now sign up for Google Local Service Ads (LSAs). Although LSAs are available in 11 different countries this vertical is currently only available in the United States. What “Services” Are Available in the Dentist Vertical? Here is a list of the job types available for the dentist vertical. What Type of Verification Is…

Marketing Tips For A Successful 2023

The new year is upon us and with it comes, in many cases, a fresh perspective on how you can achieve the goals you’ve set for your brand(s) in 2023.  Likely you’ve either already set your goals, or you’re beginning that process after the holiday season as you come back into the office – hopefully fresh…