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For Restaurant Owners, There May Be Nothing More Important Than Local Search

Not a week goes by that I don’t see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems — specifically, either the lack of a current menu or a menu that’s only available in PDF form. That’s a real problem because,…

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How Do Consumers Find a B & B?

We just finished a LocalU seminar for people attending the MidAtlantic Innkeepers Conference, a regional conference dedicated to helping and training operators of inns and B & Bs. We conducted a survey to help these folks better understand how people were finding them. You can download a copy of this report in PDF format here.…

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Should I Hide My Address at Just Google Or Everywhere?

A reader recently sent in this question that’s relevant to service providers that work from home: I know that for local businesses that do not have an office Google requires that the address be hidden on Google+ Local. In light of this, what is the correct way to list the business info on a website…

localu-austin

How Can We Get Local U to Come to Our City?

We frequently get the question: How can we get Local U to come to our city? There are two common ways to make this happen. 1) A broad partnership with local chambers of commerce, business support groups like the SBDC & SCORE and local marketers. In this scenario, we are usually contacted by an enthusiastic…

ninjamaster

Awesome Analytics Ninja? You Can Be One

A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. “Ouch!”) 3) How many want to take advantage of analytics awesomeness to help…

PHOTOS: Local U Austin Workshop, February 2013

Our first Local U workshop of the year is in the books, and we all feel like Austin was a great success. We had more than 100 people in each of our two sessions, lots of helpful site clinics, great networking and so much more. Some of our team snapped a few photos during the…

seo site clinic

One-On-One SEO Help Can Make All The Difference

At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an attendee’s website and provide specific…

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Progressive Insurance Agents Discuss Local U Workshops [VIDEO]

We think Local U is a great fit for insurance agents — they’re exactly the type of local/small business we love to help. As it turns out, Progressive Insurance has sent some of its agents to our Local U workshops going back to our first year in 2010. And they’ve sent agents to several more…

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Facebook Graph Search: What Local U Faculty Members Think

Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a…

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Local University – Our 4th Year Together

Local University  is growing up and we are starting our 4th year together. We have a new website,  a new name but we have the same great people and the same great job. The job? Helping businesses small and large understand the opportunities for sustained and successful local marketing via the internet. In late 2009,…