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News from the Leading Edge of Local Search

Analytics

Awesome Analytics Ninja? You Can Be One

A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many  use analytics to make marketing decisions? (Answer: About 5%. "Ouch!") 3) How many want to take advantage…
Carrie Hill
February 19, 2013
Local U Workshops

One-On-One SEO Help Can Make All The Difference

At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an…
Carrie Hill
February 7, 2013

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Video: Last Week in Local for Week Ending June 27, 2022

Carrie and Mike discuss what’s new in the last week in local search -including Twitter’s new partnership with Shopify, using an effective keyword strategy to generate conversions, YouTube Shorts, some interesting information regarding hidden terms and GSC, zero-volume keyword research, what’s new at Google, and much more!   Last Week…

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Video: Last Week in Local for Week Ending June 21, 2022

Carrie and Mike discuss the last week in local search news – including Google testing a shopping filter button, content-led link building, increasing revenue with speed optimization, Apple store unionization in Maryland, what’s new at Google, and much more!   Last Week in Local is a look back at the…

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Video: Last Week in Local for Week Ending June 13, 2022

Carrie and special guest Elizabeth Rule, LocalU Faculty and Sterling Sky Dream Team member, discuss the last week in news – including Google healthcare maps listing messes, Google Ads product & their poor 3rd party advice, the end of the May broad core update from Google, the new Yep.com, and…

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Video: Last Week in Local for Week Ending June 6, 2022

Mike and Carrie discuss the last week in local search, including the upcoming LocalU Advanced event in Denver, what to do about missing GBP reviews, EAT’s impact on local content creation, Walmart’s battle with Amazon for online market share, what’s new at Google, and more!   Last Week in Local…

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Video: Last Week in Local for Week Ending May 31, 2022

Mike and Carrie discuss the last week in local search, including the upcoming LocalU Advanced event in Denver, how to strategize your local SEO audit, Walmart’s drone deliveries, what’s new at Google, and more!   Last Week in Local is a look back at the interesting and important articles from…

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Video: Last Week in Local for Week Ending May 23, 2022

Mike and Carrie discuss the last week in local search, including the upcoming LocalU Advanced event in Denver, the loss of friend and mentor Bill Slawski, Local SEO for Ukraine, why those “near me” brand names might not be worth registering, what’s new at Google, and more!   Last Week…

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