News from the Leading Edge of Local Search
With the official sunset of Google Reader yesterday, I thought I'd pay a simple homage with a few stories that have come across my screen in the last few months I've not yet had time to comment on. The Social Media Reality for SMBs Small businesses who've done more than…
Carrie HillJuly 2, 2013
Last week I published a post where we recorded 10 random people's reaction to Google Local Carousel results. I really found some great takeaways by looking at qualitative instead of quantitative behavior of searchers. After the study though, I wondered what the Click Through Rates of Carousel might be. In our study…
Carrie HillJune 25, 2013
Image Courtesy of Lisa Kolb Google announced a new type of local search result display called the "carousel." This is a dramatic deparure in how Google shows local results. Photographs for each business are highlighted at the top of the search in horizontal results & starkly surrouned by black makes…
Mike BlumenthalJune 18, 2013
Under its new leadership, Yahoo Local has been adding paid programs and features. It has also partnered up to take paid submissions via Yext. If you’re going to make me pay, you have to give me something of value and I’ve not seen any significant impact from being listed on…
Mary BowlingJune 10, 2013
(L-R) Mike Blumenthal, Matt McGee and David Mihm (Photo courtesy of John Denny) Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee's Google Glass. While I was underwhelmed by the idea of the Glass being a hit…
Mike BlumenthalMay 17, 2013
In writing about small businesses for about 7-8 years now, I've noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data -- sometimes in the same survey! That's the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that…
Carrie HillMay 3, 2013