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Local Search

What is Local SEO?

The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find…
Mary Bowling
April 11, 2013
Local Search

Local U is Coming to Philadelphia (Sign-Up Today!)

The Local U faculty is excited to be headed to Philadelphia next month for a Local U workshop that's being presented with the Philadelphia Business Journal. It's scheduled for Thursday, May 9th, at the University of the Sciences' McNeil Science & Technology Center (600 South 43rd Street). Registration and check-in…
Carrie Hill
April 8, 2013
Local Search

LocalU Faculty Speaking at PubCon New Orleans

PubCon New Orleans is about a month away and three members of the Local University Faculty -- Mike Ramsey, Will Scott and I -- are all speaking on the topic of Local Search.  If you're attending, please introduce yourself to one or all of us. We love talking Local with other…
Mary Bowling
March 28, 2013

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Video: Last Week in Local for Week Ending January 24, 2022

Mike and Carrie discuss the last week in local search! Today they discuss what’s new in local SEO, including a whole lot of Google information, what’s new in the world of retail, tips for creating great content, the State of Local Search 2022, and a whole lot more! Get your…

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Video: Last Week in Local for Week Ending January 17, 2022

Joy joins Mike to discuss the last week in local search! Today they discuss what’s new in local SEO, including Google’s Vicinity Update, is it worth it to add attributes to a Google Business Profile listing, Google Business Profile limitations for new managers, scammers stealing parking meter payments with QR…

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Video: Last Week in Local for Week Ending January 10, 2022

Mike and Carrie discuss setting yourself up for SEO success in 2022, Walmart joins the ranks of retail delivery services, Dallas denies droves of Dollar Stores, more Knowledge Panel updates for colleges and universities the upcoming LocalU Advanced on April 5th, and much more! Pitch an idea for LocalU Advanced…

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Video: Last Week in Local for Week Ending January 4, 2022

Welcome to the new year!  Mike and Carrie discuss some interesting features from maps, a semantic geographic patent from Google, the upcoming LocalU Advanced on April 5th, and much more! Pitch an idea for LocalU Advanced Virtual on April 5, 2022 Apply for a LocalU Scholarship  Last Week in Local…

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Video: Last Week in Local for Week Ending December 20, 2021

The SEO community has been abuzz over the news of the most recent Google update, dubbed the Vicinity Update by our own Joy Hawkins and the team at Sterling Sky. In addition to the Vicinity Update, Carrie and Mike discuss COVID-related changes for both Kroger and Google employees, updates to…

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Video: Last Week in Local for Week Ending December 13, 2021

Lots of great info this week, including rumblings of a local SERP update, Google’s new map interface, key factors in making reviews count, Starbucks has a new labor union, the most popular Yelp search filters, and so much more!   Last Week in Local is a look back at the…

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