News from the Leading Edge of Local Search
UPDATE June 3, 2014: Google has announced a feature that now allows a Brand Page to Become Google+ Local Page. Please read this newer article before reading the following. The question of how to handle the existence of two (or more) G+ Pages for a given local business has become a…
Mike BlumenthalJanuary 6, 2014
All of us at LocalU are excited about 2014 (our first event is just a couple weeks away in Dallas!), but we're also happy about the wonderful year we had together in 2013 with the formation of LocalU as its own entity and our new website here at LocalU.org. Throughout…
Carrie HillJanuary 2, 2014
I am excited to announce that we've put the finishing touches on the logistics and agenda for our first Advanced event of 2014: March 7-8, 2014 in Philadelphia, PA. The entire Local University crew and I have reviewed all of your feedback on our three Advanced events in 2013 (Baltimore,…
Carrie HillDecember 18, 2013
Google has announced a new feature that will be available in beta for a limited set of AdWords advertisers: +Post Ads. How do they work? Similar to promoting or boosting a post on Facebook, +Post ads allow you to turn your Google+ content strategy into ads to amplify the reach of your…
Carrie HillDecember 17, 2013
These days, anyone who's going to move their business to another location needs to consider the best way to handle that move online and plan their steps carefully. You'll want to get started with your online preparation a couple of months before you actually pack up your shop and re-open…
Mary BowlingDecember 11, 2013
Many local businesses aren't sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business' priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of…
Guest AuthorDecember 6, 2013