News from the Leading Edge of Local Search
The faculty of LocalU recently recorded a wide variety of 5-10 minute videos on Local Search that will only be available to our forum community. The first one, Local Keyword Strategy by David Mihm is available now. All of the videos are all instructional in nature, with many of them in…
Mary BowlingJuly 7, 2014
Local internet marketing is becoming more complex by the day, which makes it hard for local businesses, and even marketers, to figure out the most effective way to spend their marketing dollars. I asked 7 experienced local Internet marketers for help, by asking them one question: "If you are given…
Vedran TomicJune 6, 2014
Today, Google is releasing a feature worldwide that allows a business to transfer the "heart" of its local data (verification, reviews, Map pin, location) from a verified Local Page to an existing Brand Page. This allows a business to now "upgrade" their Brand page (or any non-local page) to a…
Mike BlumenthalJune 3, 2014
SMX Advanced is sold out, but there are still nine (9) Local U Advanced tickets available. We're just one week away from Local U Advanced at SMX Advanced in Seattle and we're all getting pretty excited about it! Of course we love getting all the Local U partners together in one…
Mary BowlingJune 2, 2014
Google Plus offers local businesses with a verified listing the option of adding what Google calls a custom URL for their local Plus page. My suggestion: Don't use Google's custom URL. If you need a memorable URL for your Plus page, create your own. One objective of online marketing is…
Mike BlumenthalMay 20, 2014
Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used…
Mary SilvaMay 6, 2014