News from the Leading Edge of Local Search
We're just a week away from the next workshops on Local U's schedule! We have two events planned for Baltimore, MD next week: Local U Baltimore (regular workshop) on Friday, March 8th. This will run from 9 am to 1 pm, with check-in starting at 8:30 am. You can register…
Carrie HillFebruary 28, 2013
A reader recently sent in this question that's relevant to service providers that work from home: I know that for local businesses that do not have an office Google requires that the address be hidden on Google+ Local. In light of this, what is the correct way to list the…

Mike BlumenthalFebruary 27, 2013
We frequently get the question: How can we get Local U to come to our city? There are two common ways to make this happen. 1) A broad partnership with local chambers of commerce, business support groups like the SBDC & SCORE and local marketers. In this scenario, we are…

Mike BlumenthalFebruary 22, 2013
A couple weeks ago at Local University Austin, I posed the following questions during my presentation: 1) How many of you have analytics installed on your website? (Answer: About 25%) 2) How many use analytics to make marketing decisions? (Answer: About 5%. "Ouch!") 3) How many want to take advantage…
Carrie HillFebruary 19, 2013
Our first Local U workshop of the year is in the books, and we all feel like Austin was a great success. We had more than 100 people in each of our two sessions, lots of helpful site clinics, great networking and so much more. Some of our team snapped…
Carrie HillFebruary 11, 2013
At our latest Local University event in Austin, Texas I was reminded of how powerful individual attention with a small business website and their search engine optimization needs can be. At many of our events, we offer 30-minute private consultations following the 4-hour seminar that allows us to analyze an…
Carrie HillFebruary 7, 2013