News from the Leading Edge of Local Search
In writing about small businesses for about 7-8 years now, I've noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data -- sometimes in the same survey! That's the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that…
Carrie HillMay 3, 2013
Not a week goes by that I don't see one of my friends/contacts on Twitter complaining about the state of restaurant websites. Poor usability and hard-to-find information are usually the big problems -- specifically, either the lack of a current menu or a menu that's only available in PDF form.…
Carrie HillApril 22, 2013
The acronym SEO stands for Search Engine Optimization, so Local SEO is Local Search Engine Optimization, but what does that really mean? You can find all kinds of confusing definitions of SEO, but for a local business SEO means making it as easy as possible for prospective customers to find…
Mary BowlingApril 11, 2013
The Local U faculty is excited to be headed to Philadelphia next month for a Local U workshop that's being presented with the Philadelphia Business Journal. It's scheduled for Thursday, May 9th, at the University of the Sciences' McNeil Science & Technology Center (600 South 43rd Street). Registration and check-in…
Carrie HillApril 8, 2013
Registration is open now for our next Local U workshop, which will happen on Tuesday May 7th in beautiful New Orleans, LA! We'll be doing a morning workshop in the Kendall Cram Lecture Hall at the Lavin-Bernick Center on the Tulane University campus. It'll begin at 8:30 am CDT and…
Carrie HillApril 3, 2013
You've probably suspected that local search is increasingly going mobile, and this stat from the recently released 2013 Local Search Study is more evidence. In just one year, local search on smartphones (as self-reported by smartphone owners) jumped from 61 percent to 86 percent -- that's a 41 percent increase…
Carrie HillMarch 29, 2013