Website Content & Design Archives - Local University

Video Deep Dive: Dealing With Panda and Weak Content on Local Sites

This is the 2nd installment of of 2016 of our Deep Dive Into Local series in 2016. For the week ending Monday, January 18, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. The complete video, including links and commentary on critical happenings of the previous week is posted in […]

1 CommentRead More »

Video Deep Dive: Testimonials & Reviews on Your Website

This is the 1st installment of our Deep Dive Into Local series in 2016. For the week ending Monday, January 11, Mary Bowling and Mike Blumenthal shared their thoughts about the previous week in local. David Mihm is on sabbatical through April. The complete video is posted in the Local U forums (paywall). In the […]

Leave a commentRead More »

Google Hangout: Video as a Content Strategy for Local Businesses

Roughly once a month we invite local experts to share their thoughts on marketing for local businesses. In November, Paul Sherland of IX Brand SEO, Will Scott of SearchInfluence, Don Campbell of GetFivestars and Tim Tevlin of Videoposts joined Mary Bowling & Mike Blumenthal. Unfortunately, due to Google complexities and our technical missteps, this Hangout […]

Leave a commentRead More »

4 Ideas To Use Visuals For Local Online Marketing

It’s not a news flash that the web is a visual place. Photos, videos and graphics have become the expected way to grab attention, educate, entertain and inform consumers for businesses of all types. Has your business started to leverage more visual media to attract and capture your local customers? Let’s Get Visual These days, […]

6 CommentsRead More »

How to Launch Your Local Video Content Strategy (Part 2 of 2)

[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step — […]

7 CommentsRead More »

Why Video Can Be the Foundation for Your Local Content Strategy (Part 1 of 2)

[Ed. note: The following is a guest article written for Local U by Paul Sherland of IX Brand SEO Services Company.] They just can’t seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it’s not happening. They built a beautiful […]

16 CommentsRead More »
.