Social Media Archives - Page 4 of 4 - Local University

How Should You Market Your Google + Page? You Shouldn’t. You Should Market Your Business

Last year, I wrote a post pooh poohing the idea of link building to an SMB Google+ Page for local as an ill-conceived use of limited resources in most situations. Recently Anikait Chavan commented on that post which motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into […]

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Google Announces +Post Ads: Allowing Google+ Brands to Reach Millions

Google has announced a new feature that will be available in beta for a limited set of AdWords advertisers: +Post Ads. How do they work? Similar to promoting or boosting a post on Facebook, +Post ads allow you to turn your Google+ content strategy into ads to amplify the reach of your posts. However, Google is taking […]

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the […]

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Facebook Graph Search: What Local U Faculty Members Think


Facebook search is getting an upgrade and overhaul, and the local search aspects of it are worth watching. It’s called Facebook Graph Search. It’s considered a work-in-progress (ergo the “beta” label that Facebook gave it) and only a small percentage of Facebook users can access it right now. In a nutshell, Graph Search is a […]

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