SEO Archives - Local University

Do You Care How They Found Your Phone Number?

We’ve been reading more and more in search about the “zero click query” becoming more prevalent as Google continues to serve up answers directly within the search results.  For those concerned with drawing customers to their local business, getting searchers to the website is not necessarily the end conversion anymore. Acquiring a booking, appointment or […]

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Video Deep Dive: How Google exploits Hotels

This is our Deep Dive Into Local from July 23rd, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

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Video: Last Week in Local August 13, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local […]

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Video Deep Dive:Google as Home Page Scoring tool

This is our Deep Dive Into Local from July 12th, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]

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Video: Important Links from Last Week in Local August 6th, 2018

Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so. Last Week in Local is now available as a podcast. Sign up here for your regular Local […]

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Google My Business: Don’t Set It and Forget It

Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of […]

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