Mobile Archives - Page 2 of 3 - Local University

Is Apple Watch the Product that Defines the Wearable Market?

For the past ten years, Local has been about people going to a search engine and looking for a local service or perhaps looking at a classified in Craigslist. That has started to change with mobile and the development of vertical marketplaces like Uber and AirBnB. But the Internet of Things and wearables portend even […]

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A Guide to Google Mobile Local Pack Results

Last week, Google pushed its new, blue mobile local pack (previously seen on Android and Google Now) to the iPhone. As the world and Google goes mobile (and local), it makes sense to detail and name the various local pack results that we are now seeing in the mobile environment. For the most part, there […]

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Ignoring Mobile? You’re Ignoring Half Your Local Prospects

[Ed. note: The following is a guest article written for Local U by Matt Marko of Progressive Insurance.] Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A […]

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A Local Homage to Google Reader

With the official sunset of Google Reader yesterday, I thought I’d pay a simple homage with a few stories that have come across my screen in the last few months I’ve not yet had time to comment on. The Social Media Reality for SMBs Small businesses who’ve done more than dip their toes into the […]

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Thoughts About Google Glass – Is It a New Metaphor for Mobile Computing and Local Search?

Last week at the Local U in Philadelphia, we had the chance to touch, marvel at, play with, drool over Matt McGee’s Google Glass. While I was underwhelmed by the idea of the Glass being a hit consumer mass market product, I was overwhelmed by the impact such a mobile, always on, internet connected product […]

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Small Businesses Use Mobile Devices, But Don’t Optimize For Them [Survey]

In writing about small businesses for about 7-8 years now, I’ve noticed one thing time and time again: Surveys about SMBs and technology (or marketing) often have conflicting data — sometimes in the same survey! That’s the case with the recent 2013 AT&T Small Business Technology Poll, which indicated that a strong majority of small […]

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