Blog - Local University
Do You Care How They Found Your Phone Number_

Do You Care How They Found Your Phone Number?

We’ve been reading more and more in search about the “zero click query” becoming more prevalent as Google continues to serve up answers directly within the search results.  For those concerned with drawing customers to their local business, getting searchers to the website is not necessarily the end conversion anymore. Acquiring a booking, appointment or […]

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Is Content Marketing the Best Approach for Local Businesses?

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can […]

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