We’ve been reading more and more in search about the “zero click query” becoming more prevalent as Google continues to serve up answers directly within the search results. For those concerned with drawing customers to their local business, getting searchers to the website is not necessarily the end conversion anymore. Acquiring a booking, appointment or […]
This is our Deep Dive Into Local from July 23rd, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]
Every week we bring you a brief 15 minute video and the links of the best articles in Local Search. OK. It’s not always 15 minutes but we are never off by more than 10 minutes or so.; Last Week in Local is now available as a podcast. Sign up here for your regular Local […]
Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can […]
This is our Deep Dive Into Local from July 12th, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach […]
Last week purchasers received their updated Expert’s Guide to Local SEO, Joy has increased this manual to over 270 pages of the latest in Local SEO and Google MyBusiness tips that will help you move your business to the next level in local search. Below are the updates posted to the guide in July 2018. […]