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Mobile Opportunities, Observations, & Insights Post-Mobilegeddon

With all this talk about Mobilegeddon, I decided to take a look at mobile traffic trends over the past three years. Specifically, I looked at Google organic searches via mobile devices. I compared those searches to Google organic searches via desktop, tablet, and mobile organic searches from other search engines, and any other traffic pattern…


Local U Interview Series: Joy Hawkins

Santa isn’t the only one coming to town in December; it’s time for another Local U interview! With our LocalU Advanced event coming up in Williamsburg on March 5th, we thought it would be fun to interview a few of the speakers. This month we have the pleasure of interviewing Joy Hawkins. Business Development Can…

Mike Blumenthal

Google Now Offering Fee Based Business Profile Enhancement to LSA Users

Last year we saw Google send out a survey asking 1001 questions about monetization possibilities for the GMB and the business profile. Last week, we saw them hijacking Business Profiles and inserting Local Service Ad (LSA) call tracking numbers into the profiles. Now we now why; 1 + 1 = 50. Or rather, GMB +…

GMB performance metrics

Google My Business Adds Performance Metrics to Direct Edit Experience

Last week Mike wrote an article about the new direct edit experience for Google My Business listings. As of this afternoon, we are seeing it in the wild. What has us really excited is the ability to view performance metrics graphed up to a six month period with a year-over-year comparison. It would be nice…

replies fi

Google Review Replies Disappearing

Nov 23, 2020 Update: The missing responses appear to all be back now. It’s another week and another round of Google review issues. On Wednesday, November 11th, there was a technical issue that prevented new Google from being published. This technical issue lasted two days. The team was able to identify the problem, and the…

sawaya bing

Bing Local Listings now Showing Facebook Reviews, Replaces Yelp

Bing used to pull in a lot of the information from Yelp. Bing used to display Yelp reviews as their primary review source. Bing is now defaulting to Facebook as their review source. The rub is that Facebook no longer has a review system. Facebook switched to a recommendation system in 2018. There appears to…

GMBChat Recap_ February 9, 2021

GMBChat Recap: February 9, 2021

Good Morning, LocalU Friends! Last week we were lucky enough to have a wide variety of GMB experts weigh in for our first #gmbchat co-held by LocalU and Sterling Sky, our parent company.  We had time in the hour to address 10 great questions crowdsourced from Twitter and some question submissions and we’re excited to…

Mobile vs Desktop

Google Testing Mobile SERPS With No 3-Packs

In the last couple of weeks, Google has been slowly testing a change to mobile search results that is one of the biggest changes I have seen in local search in quite some time.  Last week, Mariano Rodriguez from LawRank asked us if we were noticing more 2-packs in the search results.  After doing a…


Google Business Profiles Allow You To Edit/Add Social Media Profile Links

As far back as 2019 I recall that users would ask how can I edit or control the social profiles on my GBP? The answer from anyone who worked with GBP was usually the same. Try JSON, Try SameAs schema markup. Pray to the Google Gods!  Well for the longest time, Social Media links…

Screenshot 2023-11-21 115549

New LSA Update to Boost ROI in Healthcare Verticals

Google is slowly rolling out a new feature for Local Service Ads (LSAs) for all businesses in the healthcare verticals which includes categories such as dentists, dermatologists, podiatrists, etc. Read on to see what the feature is and how it is designed to help boost the ROI for healthcare businesses. What’s the Change to Healthcare…

hotel motel Bonn Beethoven GBP

Google’s New Guidelines for Managing Business Hours on Search and Maps

Google recently updated their guidelines for businesses managing profiles on search and maps. The much welcomed update is aimed to provide clarity around how to manage your business information as well as share some reasons why you could run into challenges with the verification of your business. One of the areas that was updated was…

SGE Example

How Google’s New AI Impacts Local Search

Recently, at Google IO, they announced that they would be experimenting with integrating AI into the search results. This experience is called Search Generative Experience (SGE) and is currently being tested via Search Labs. You can sign up to see how it looks here.  We wanted to see how this experience looks for local…