If you weren’t able to attend the most recent LocalU in beautiful Santa Monica, California, you missed out on more than just the sunshine. I was privileged to take in each of the talks in the intensive single-day event and want to share the highlights for those at home (or more likely, stuck in the […]
How to Grow Your Brand & Utilize Your Fans during Crisis Situations! Navigating the complex world of search engine marketing is no easy task for a brand, but it can be especially challenging for local brands that not only have a physical storefront to run, but a virtual location as well. While local brands are […]
Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can […]
Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of […]
The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout. ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations. Today they explain how they developed and use their Reach Score metric to best match local businesses with […]
Today we have a guest post from David Hunter of ASAPMaps & Epic Web Studios. The flow chart he shares at the end of the article is an amazing resource to have so be sure to bookmark this article and refer back often! Google My Business is the free business listing platform that works with […]