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Is Content Marketing the Best Approach for Local Businesses?

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can […]

Reach Score Trends, What to sponsor and where?

The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout.  ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations.  Today they explain how they developed and use their Reach Score metric to best match local businesses with […]