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Is Content Marketing the Best Approach for Local Businesses?

Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can […]

Reach Score Trends, What to sponsor and where?

The following is a guest post from Claudia Cruz and Alex Thackeray of ZipSprout.  ZipSprout has been a sponsor of LocalU events and offer a platform to help match local businesses with local nonprofits, events and associations.  Today they explain how they developed and use their Reach Score metric to best match local businesses with […]

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Top Takeaways from LocalU Advanced for Enterprise Brands

Today we have a guest post from Krystal Taing.  She leads local listing management strategy for global enterprise brands at Rio SEO and recently attended our LocalU Advanced training in Austin TX.  Krystal was kind enough to put together a list of takeaways from her time in Austin! Last week’s LocalU Advanced was packed with […]