Local internet marketing is becoming more complex by the day, which makes it hard for local businesses, and even marketers, to figure out the most effective way to spend their marketing dollars. I asked 7 experienced local Internet marketers for help, by asking them one question: “If you are given a budget of $900/month to…
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Download: State of Google Places for Business Guide (PDF) Both an internet gateway and a curator of web content, Google’s role in the online arena is undoubtedly pervasive. Yet, given the many changes that Google has wrought in local, it remains important that those who rely on Google for exposure — namely small business owners —…
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Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is evident: many restaurant owners aren’t…
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Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of 2013, a whopping 50 percent…
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The following is a guest post from Chris Ratchford who is the founder of Prodentite, an online marketing firm specializing in dentist web design and local search marketing. I spent last weekend in Baltimore at a Local U Advanced training session. For those of you who aren’t familiar with Local U Advanced session, it’s geared…
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