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Chris designed his first website almost 25 years ago in the days of Macromedia Dreamweaver. Fast forward a dozen years later, Chris started his own “one-man” dental SEO agency, Prodentite, helping dentists with their online presence from custom dental websites and local SEO, to paid search. In 2012, Chris attended his first (of many) LocalU conference where he met Joy Hawkins and many other key contributors in the newly emerging world of local search.

7 Local Internet Marketing Experts Answer One Question: How To Market in Month #1

By Chris Ratchford / June 6, 2014

Local internet marketing is becoming more complex by the day, which makes it hard for local businesses, and even marketers, to figure out the most effective way to spend their marketing dollars. I asked 7 experienced local Internet marketers for help, by asking them one question: “If you are given a budget of $900/month to…

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G+ Page In One Account, YouTube In Another? No problem!

By Chris Ratchford / May 6, 2014

Clients often come to us with preexisting Google+ accounts that contain Google business pages and YouTube channels with content that have already been claimed. The business page and the channel are often in two separate accounts (YouTube channel in one login and a business listing in another). This setup used to be normal, an acceptable…

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State of Google Places for Business – A Downloadable Guide

By Chris Ratchford / February 13, 2014

Download: State of Google Places for Business Guide (PDF)  Both an internet gateway and a curator of web content, Google’s role in the online arena is undoubtedly pervasive. Yet, given the many changes that Google has wrought in local, it remains important that those who rely on Google for exposure — namely small business owners —…

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An Introduction to Local Search for Restaurants

By Chris Ratchford / February 5, 2014

Restaurants may not be the hottest topic in local search, but they are one of the most widely searched industries on a daily basis. Today, we still see only a fraction of restaurants using the web as a marketing tool to bring more customers through their doors. The problem is evident: many restaurant owners aren’t…

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Ignoring Mobile? You’re Ignoring Half Your Local Prospects

By Chris Ratchford / December 6, 2013

Many local businesses aren’t sure where to focus first with their online marketing, and insurance agencies are no exception. New research suggests that mobile optimization should be near the top of every small business’ priority list. A newly released consumer study by Nielsen, xAd and Telmetrics reveals that as of 2013, a whopping 50 percent…

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Local U Advanced

Local U Advanced: Why You Can’t Afford Not To Attend

By Chris Ratchford / March 18, 2013

The following is a guest post from Chris Ratchford who is the founder of Prodentite, an online marketing firm specializing in dentist web design and local search marketing. I spent last weekend in Baltimore at a Local U Advanced training session. For those of you who aren’t familiar with Local U Advanced session, it’s geared…

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