June was a busy month for SEOs, especially for those of us who spend some of our time with local SEO. Google has kept us on our toes with, not only a Core Algorithm Update, but a handful of updates to Google My Business and the local SERPS. These updates affect local businesses the most,…
Read MoreAs a local service area business, your goal is to find new customers and grow your business. Digital marketing efforts like local SEO and paid ads can help you find new customers, but you still need to convince them that you are the best option for their needs. This is when conversion optimization comes into…
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Today we have a guest post from Brandon Schmidt, Director of Digital Strategy at YDOP, an internet marketing company in Lancaster, PA that specializes in Local SEO, website design & development, digital advertising, video marketing, and conversion optimization. Most local businesses don’t benefit from traditional content marketing approaches. Learn why that is and how you can…
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Today we have a guest post from Markella Haynes from MDG Advertising. At MDG Advertising, Markella develops and executes social media marketing strategies for clients across a wide array of industries, while leading the local search marketing efforts for the team. Google My Business: Don’t Set It and Forget It So you’ve accomplished one of…
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Today we have a guest post from David Hunter of ASAPMaps & Epic Web Studios. The flow chart he shares at the end of the article is an amazing resource to have so be sure to bookmark this article and refer back often! Google My Business is the free business listing platform that works with…
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Last March, Google revised their Structured Data Policies. While most changes were relatively straightforward and clear, a few were not. In fact, some policy changes are still not obvious no matter how many times you read over the guidelines. Fortunately, I was able to get some clarification on a few items recently during a meeting…
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OK, so you’ve read part 1 of this article in the Local U blog about how video can be the foundation for a local content strategy. The hard part is the first step — doing the first couple of videos. Like most things in life, creating videos for your local business gets easier as you…
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They just can’t seem to get it done! You hired a digital marketing company six months ago to move your website to the top of Google, and it’s not happening. They built a beautiful new website for you, but it’s stuck on page two. You call the marketing company weekly, and they just tell you…
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