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Chris designed his first website almost 25 years ago in the days of Macromedia Dreamweaver. Fast forward a dozen years later, Chris started his own “one-man” dental SEO agency, Prodentite, helping dentists with their online presence from custom dental websites and local SEO, to paid search. In 2012, Chris attended his first (of many) LocalU conference where he met Joy Hawkins and many other key contributors in the newly emerging world of local search.

Google My Business asks “Did you use this Business?”

By Chris Ratchford / August 13, 2020

Google has rolled out a new feature for Google My Business reviews. When a user clicks “Write a Review”, Google is presenting the user with an option to answer the following question, “Did you use this business?” If you select Yes, you are presented with a series of service attributes to select from. Google also…

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How to Identify Local SEO Keywords in Bulk

By Chris Ratchford / August 12, 2020

If you do local SEO you’ll need to decide what keywords to target. Not every keyword triggers the ‘localization’ of SERPs. You’ll need to figure out which keywords do, so you can target them, and track their performance. If you’re doing local SEO for a big company with lots of locations or types of businesses,…

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Google Testing Top Rated Labels in the Local Pack

By Chris Ratchford / May 27, 2020

Over the weekend,  I noticed that Google added top rating verbiage to local listings.  I first spotted this on Sunday, May 24th. Depending on the search query, the message will show up in the map pack or when you click on to the local finder. I am only seeing these results on mobile (iPhone). I…

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Page Speed for SMB’s: Improving Page Speed

By Chris Ratchford / April 22, 2020

If you’ve been following along in this series, congratulations, you’ve made it to the end! If you’re just joining us, and want to get caught up, we’ve talked about why page speed matters and common page speed problems.  In the first post, I suggested that Time to First Byte (TTFB) and First Contentful Paint (FCP)…

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Page Speed for SMB’s: Common Page Speed Issues

By Chris Ratchford / April 15, 2020

In the first post of this series, I talked about the page speed metrics that I think make the most sense to focus on, Time to First Byte (TTFB) and First Contentful Paint (FCP). There are a lot of different tools that can help us diagnose the issues that commonly cause problems with these metrics.…

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Page Speed for SMB’s: Why Page Speed Matters

By Chris Ratchford / April 8, 2020

For SMBs and SMB marketers, there can be a lot of moving parts when it comes to maintaining a website. There is no doubt how important page speed is, but diagnosing and fixing page speed issues can be outside the skill set of many SMBs. The goal of this blog series is to help make…

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Google My Business COVID 19 Post Type

By Chris Ratchford / April 7, 2020

Updated May 7, 2020 Google rolled out a new post type, COVID-19. The COVID-19 post does not allow a photo, likely because they will be featured higher up on the GMB listing. These posts will last up to 14 days as opposed to the normal 7 days posts. Google is trying to make it easier…

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Quiz Results

By Chris Ratchford / February 28, 2020
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Google Quiz

By Chris Ratchford / February 28, 2020
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6 Ways to Answer Frequently Asked Questions Online

By Chris Ratchford / August 28, 2019
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